MGT547 - E-COMMERCE

Students failing a module, and who need to complete a coursework component, must make contact with the relevant lecturer.

UNIVERSITI TEKNOLOGI MARA

Course Name (English) E-COMMERCE Course Code MGT547 MQF Credit 4 Course Description This course introduces the foundations of online business mechanisms. Students are exposed to the practice of electronic commerce, both the strategies and concepts of e-commerce and the technological infrastructure requirements. Students would learn through the combination of lectures and internet exercises. The course also prepares the students to develop an e-commerce business plan. Transferable Skills Demonstrate analytical skills using technology Teaching Methodologies Lectures, Field Trip, Case Study, Discussion, Presentation CLO CLO1 Determine key technological terms and knowledge of e-commerce as practiced by local companies or global multinationals. CLO2 Demonstrate managerial skills in choosing various types of online business models in e-commerce as practiced by local companies or global multinationals. CLO3 Build and e-commerce website as practiced by local companies or global multinationals. Pre-Requisite Courses No course recommendations Reading List Recommended Text Kenneth C. Laudon,Carol Guercio Traver, E-Commerce 2015, Global Edition, 1 Ed., 12, Pearson [ISBN: 9781292076317] Article/Paper List This Course does not have any article/paper resources Other References This Course does not have any other resources