RET658 - VISUAL MERCHANDISING

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UNIVERSITI TEKNOLOGI MARA
Course Name (English) VISUAL MERCHANDISING
Course Code RET658
MQF Credit 4
Course Description Malaysia is fast becoming a shopping heaven for the locals as well as the international market. There are many world-standard shopping complexes and shops selling internal world class merchandise and labels. Retailers operating in this competitive market have to be aware and try to capitalize on every opportunity to sell their merchandises. As such this course is geared towards an effort to continuously upgrading and improving Malaysia’s retailing scene to meet consumers' ever changing demand.
Transferable Skills Creative and innovative
Teaching Methodologies Lectures, Field Trip, Practical Classes, Tutorial, Discussion, Presentation
CLO
CLO1 Determine appropriate concepts and principles in solving problems related to visual merchandising.
CLO2 Demonstrate a practical and artistic application of visual merchandising concepts and principles on various window and in-store displays.
CLO3 Practice visual merchandising concepts and principles with good creative attitude and professionalism.
CLO4 Display team work and leadership skills in creating a window or in-store display.
Pre-Requisite Courses No course recommendations
Reading List
Recommended Text
  • Pegler, M. M. and Kong, A. 2018, Visual Merchandising and Display, 7 Ed., 6, Fairchild Books New York [ISBN: 978150131529]
Reference Book Resources
  • Mills, K. H., Paul, J. E. and Moormann, K. B. 1995, Applied Visual Merchandising, 3 Ed., 6, Prentice Hall Englewood Cliffs, New Jersey [ISBN: 9780130419897]
  • Morgan, T. 2016, Visual Merchandising: Window and In-Store Displays for Retail, 3 Ed., 6, Laurence King Publishing London, United Kingdom [ISBN: 9781780676876]
  • Ebster, C. and Garaus, M. 2015, Store Design and Visual Merchandising: Creating Store Space That Encourages Buying, Business Expert Press New York [ISBN: 9781631571121]
  • Green, W. R. 2012, Store Design: A Complete Guide to Designing Successful Retail Stores, 5, Zippy Books [ISBN: 9780615676395]
Article/Paper ListThis Course does not have any article/paper resources
Other ReferencesThis Course does not have any other resources