COM130 - GRAPHIC DESIGN AND MEDIA SIMULATION

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UNIVERSITI TEKNOLOGI MARA
Course Name (English) GRAPHIC DESIGN AND MEDIA SIMULATION
Course Code COM130
MQF Credit 3
Course Description This course will provide students with the essential knowledge of design principles and practical aspects, designing effective layout for various publications in digital form, messages in communication and effective communication with the help of pictures and other graphic images. For communicators in such areas like public relations, advertising, publishing, journalism and even marketing field, this course provides relevant and useful understanding of the design principles and the need to create effectively designed and visually well-organized publications.
Transferable Skills 1) marketing skill
2) communication skill
Teaching Methodologies Lectures, Blended Learning, Tutorial
CLO
CLO1 Explain the concepts of graphic design and media simulation in communication and media perspective. (C2)
CLO2 Display creative graphic design and media simulation in publication designs. (P3)
CLO3 Demonstrate autonomous learning and inquisitive mind in performing graphic design and media simulation publication. (A3)
Pre-Requisite Courses No course recommendations
Reading List
Recommended Text
  • Malcolm Barnard 2013, Graphic Design as Communication, Routledge Britian
  • Ellen Lupton 2010, Thinking With Type, 2nd Ed., Princeton Architectural Press USA [ISBN: 978568989693]
Reference Book Resources
  • Dabner, D., Stewart, S., Vickress, A., and Zempol, E. 2017, Graphic design school: The principles and practice of graphic design, 6 Ed., Wiley
  • Drucker, J, and McVarish, E. 2012, Graphic design history, 2 Ed., pearson
  • Evans, P., Sherin, A., and Lee, I. 2013, The graphic design reference & specification book: Everything graphic designers need to know every day, Rockport Publishers
  • Inston, J. 2015, Graphic design: A beginner’s guide to mastering the art of graphic design., CreateSpace Independent Publishing Platform.
  • Meggs, P.,B., and Purvis, A.,W. 2016, Meggs' history of graphic design, 6 Ed., wiley
Article/Paper ListThis Course does not have any article/paper resources
Other ReferencesThis Course does not have any other resources