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Course Name (English)
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SOCIAL MARKETING
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| Course Code |
ADS402 |
| Course Description |
This course is designed to provide students with a general understanding to the discipline of social marketing. The course provides an acquaintance with basic concepts and techniques social marketer would use to sketch a step-by-step social marketing process so that can be used for a cause in the area of public health and safety, environment or community involvement and so forth with the aims is the students able to articulate, plan and execute an effective social marketing campaigns. This knowledge is used as a foundation to explore the marketing of ideas, attitudes and behavior. The application of the principles to social marketing is the key focus of this course.
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| Transferable Skills |
PLO1 – Demonstrate ability to identify and articulate self-skills, knowledge and understanding confidently and in a variety of contexts.
PLO5 – Demonstrate ability to work professionally and contribute positively in a team.
PLO8 – Demonstrate ability to manage personal performance to meet expectations and demonstrate drive, determination, and accountability.
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| Teaching Methodologies |
Lectures, Blended Learning, Tutorial, Presentation |
| CLO |
| CLO1 |
Describe social marketing concept and practices towards social and behavioral issues of communities. |
| CLO2 |
Work collaboratively with team members in addressing social and behavioral issues according to a social marketing plan. |
| CLO3 |
Demonstrate managerial skill in reporting the social marketing programs in relation to a specific social and behavioral issue. |
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| Pre-Requisite Courses |
No course recommendations |
| Reading List | | Recommended Text | - Lee, N. & Kotler, P. 2016, Social Marketing: Changing Behaviors for Good, 5th Ed., Sage Publications USA
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| Reference Book Resources | - Jeff French & Ross Gordon 2015, Strategic Social Marketing, SAGE Publications Ltd London
- Kotler, P. & Armstrong 2016, Principles of Marketing, Pearson Education Limited England
- Linda L. Brennan, Wayne Binney, Lukas Parker, Dang Nguyen, Torgeir Aleti & Dang Minh Nguyen 2014, Social Marketing and Behavior Change: Models, Theory and Applications, Edward Elgar USA
- Lefebvre, R. Craig 2013, Social Marketing and Social Change: Strategies and Tools for Health, Well-Being and the Environment, John Wiley & Sons Inc. Jossey-Bass, San Francisco.
- Sameer Deshpande & Nancy R.Lee 2013, Social Marketing in India, SAGE Publications India New Delhi
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| Article/Paper List | This Course does not have any article/paper resources |
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| Other References | This Course does not have any other resources |
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