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Course Name (English)
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INTRODUCTION TO COMMUNICATION AND MEDIA STUDIES
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| Course Code |
COM167 |
| Course Description |
The introductory course is designed to introduce the basic principle of communication and media studies. Students are exposed to the nature of communication and the media and its importance to man’s life. To understand the communication media, this course provides understanding of important media studies, elements of communication and early communication models to explain the communication process. It presents new approaches in introducing students to the nature of communication that are mediated by technology, both the traditional mass media and the new media as well as ethical consideration in various media practices. |
| Transferable Skills |
Knowledge in communication and media industries; values, ethics and accountability; and lifelong learning skills |
| Teaching Methodologies |
Lectures, Blended Learning, Problem Based Learning (PBL), Presentation, Industrial Talk |
| CLO |
| CLO1 |
Explain the impact of evolutions of communication and media towards society. |
| CLO2 |
Demonstrate the various moral issues of communication and media in the convergence age. |
| CLO3 |
Discuss the relevance role of Communication and media on culture and society. |
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| Pre-Requisite Courses |
No course recommendations |
| Reading List | | Recommended Text | - Shirley, B 2015, Media impact: An introduction to mass media, 11 Ed., Stamford: Cengage Learning
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| Reference Book Resources | - Rodman, G 2012, Mass Media in a Changing World, 4th edition, McGraw Hill: New York New York
- Baran, S.J 2009, Introduction to Mass Communication: Media Lite, New York: McGraw Hill.
- Dominick, Joseph R 2009, The Dynamics of Mass Communication Media in t, Ed., , New York: Mc Graw Hill [ISBN: ]
- Vivian, J 2008, The Media of Mass Communication. , Ed., , Allyn & Bacon: Boston. [ISBN: ]
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| Article/Paper List | This Course does not have any article/paper resources |
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| Other References | This Course does not have any other resources |
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