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Course Name (English)
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TYPOGRAPHY : FORM AND FUNCTION
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| Course Code |
PUB542 |
| Course Description |
This course investigates the typographic principles and explores a variety of functional, expressive, and formal typographic issues. Perceptual, emotional, and stylistic considerations are covered in relation to specific concepts and a high level of typographic refinement and attention to detail is expected and determined through critique and group discussions. Through a series of lectures, individual and group projects, students develop technical skills by concentrating on how typographic form creates and supports content. Course topics will include terminology, history, readability, legibility, aesthetics, perception, and technical issues related to typography and graphic communication. |
| Transferable Skills |
Communication, technical, problem solving, teamwork and leadership skills. |
| Teaching Methodologies |
Lectures, Blended Learning, Discussion, Presentation |
| CLO |
| CLO1 |
Explain the relevant of typography historical origins to contemporary print and digital publication. |
| CLO2 |
Report verbally and in writing the trends of typographic design related to print and digital publication. |
| CLO3 |
Manipulate font designs through design software for suitable typographical projects |
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| Pre-Requisite Courses |
No course recommendations |
| Reading List | | Recommended Text | - Carter, R., Day, B., and Meggs, P.B. 2006, Typographic Design: Form and, Wiley
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| Reference Book Resources | - Bringhurst, R. 1992, The elements of typographic style, Washington: Hartley and Marks
- Hochuli, J. 2008, Details in typography., London : Hypen Press.
- Jubert, R., Lemoine, S., & Lupton, E. 2006, Typography and graphic design: From antiquity, Flammarion
- Kinross, R. 2004, Modern typography, 2 Ed., London : Hypen Press.
- Schriver, K. 1997, Dynamics in document design: Creating texts f, NY: Wiley
- White, A.W. 2004, Thinking a type: The practical philosophy of , Boston:
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| Article/Paper List | This Course does not have any article/paper resources |
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| Other References | This Course does not have any other resources |
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