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UNIVERSITI TEKNOLOGI MARA
Course Name (English) STRATEGIC MANAGEMENT
Course Code ADS552
MQF Credit 3
Course Description This subject will provide students with an understanding of the concepts in strategic management and its importance in managerial decision making. By drawing on real-life examples and case studies, students will be able to examine the practice of strategic management in public and private sectors and evaluate its impact on organizational management
Teaching Methodologies Lectures, Field Trip, Case Study, Presentation
CLO
CLO1 Analyze business situations and issues in an integrative manner
CLO2 Apply suitable techniques to identify strengths and weaknesses, opportunities and threats of organizations
CLO3 Consider strategic alternatives and choices given on organization’s strengths- weaknesses- opportunities- threats
CLO4 Suggest strategies that would be useful to a firm as well as to suggest their implementation.
Pre-Requisite Courses No course recommendations
Reading List
Recommended Text
  • John H. Barnett, William D. Wilstead 1989, Strategic Management: Text and Concepts, PWS-Kent Pub Co Boston
Reference Book Resources
  • Chartered Institute of Management Accountants 1995, Strategic Management Accountancy and Marketing: CIMA practice and revision kit, BPP Publishing London
  • John A. Pearce, II and Richards B. Robinson, Jr. 1988, Strategic Management: Strategy formulation and Implementation, Homewood, III: Irwin
  • Lloyd L. Byars, W. Rue and Shaker A. Zahra 1996, Strategic Management, Irwin Chicago
  • Alex Miller and Gregory G. Dess 1996, Strategic Management, Mc Graw-Hill New York
  • Nutt, P.C and Backoff, R.W. 1992, Strategic Management of Public and Third Sector Organisation, Josey Bass San Francisco
  • Peter Wright, Mark J. Kroll and John A. Parnell 1996, Strategic Management: Concept and Cases, Prentice Hall Englewood Cliffs, N. Jersey
  • Samuel C. Certo, J. Paul Peter 1990, Strategic Management: A focus on process, Mc Graw Hill New York
  • Thomas L. Wheelen and J. David Hunger 1995, Strategic Management and Business Policy, Reading, Mass, Addion-Wesley
Article/Paper ListThis Course does not have any article/paper resources
Other ReferencesThis Course does not have any other resources