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Course Name (English)
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DIGITAL MARKETING
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| Course Code |
MKT558 |
| Course Description |
This course introduces students to the basic elements of marketing in the digital realm that would position them to take advantage of the challenges of digital marketing. Area in digital marketing environment and digital technologies as well as both B2C and B2B digital marketing practices are also enhanced in this course. |
| Transferable Skills |
The course will be able to transfer business IT knowledge and skills to students. |
| Teaching Methodologies |
Lectures, Web Based Learning, Discussion, Computer Aided Learning |
| CLO |
| CLO1 |
Apply the concepts of digital marketing |
| CLO2 |
Demonstrate digital marketing tools in developing a business commerce platform |
| CLO3 |
Apply digital marketing strategies in relation to social media marketing |
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| Pre-Requisite Courses |
No course recommendations |
| Reading List | | Recommended Text | - Chaffey, D., and Ellis-Chadwick, F., 2019, Digital Marketing: Strategy, Implementation and Practice, 7 Ed., Harlow, Financial Times/ Prentice Hall
- Annmarie Hanlon/Matthew Waters 2019, Digital Marketing: Strategic Planning & Integration, 1st Ed., SAGE Publication [ISBN: 978-1-5264-26]
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| Reference Book Resources | - Dave Chaffey, Fiona Ellis-Chadwick/Harlow/Prentice Hall 2016, Digital Marketing: Strategy, Implementation and Practice, 6th Ed., Pearson Education [ISBN: 978-1-292-077]
- Kotler, P., Kartajaya, H. and Hooi, D. H./Asia Marketing Federation 2017, ), Marketing for Competitiveness: Asia to the World! In the Age of Digital Consumers, World Scientific Publishing Co. Pte. Ltd.
- Simon Kingsnorth 2022, The Digital Marketing Handbook, Kogan Page Publishers [ISBN: 9781398603400]
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| Article/Paper List | This Course does not have any article/paper resources |
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| Other References | This Course does not have any other resources |
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