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UNIVERSITI TEKNOLOGI MARA
Course Name (English)
FUNDAMENTAL OF RETAILING
Course Code
RMT420
MQF Credit
3
Course Description
This course provides an understanding of the concepts of retailing and its application as an operative business function. Emphasis is placed on practical applications for both small and large operations along with a concise presentation of fundamental of retail management concepts.
Transferable Skills
Creative and innovative, Effective communicator, responsive and confident
Teaching Methodologies
Lectures
CLO
CLO1
Explain the concepts and theories of retail
CLO2
Apply fundamental theories and concepts in retail.
CLO3
Demonstrate effective communication skills using retail theories and concepts.
Pre-Requisite Courses
No course recommendations
Reading List
Recommended Text
Barry Berman, Joel R.Evans, Patrali Chatterjee 2021, Retail Management: A Strategic Approach, 13 Ed., Pearson