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UNIVERSITI TEKNOLOGI MARA
Course Name (English) FUNDAMENTAL OF RETAILING
Course Code RMT420
MQF Credit 3
Course Description This course provides an understanding of the concepts of retailing and its application as an operative business function. Emphasis is placed on practical applications for both small and large operations along with a concise presentation of fundamental of retail management concepts.
Transferable Skills Creative and innovative, Effective communicator, responsive and confident
Teaching Methodologies Lectures
CLO
CLO1 Explain the concepts and theories of retail
CLO2 Apply fundamental theories and concepts in retail.
CLO3 Demonstrate effective communication skills using retail theories and concepts.
Pre-Requisite Courses No course recommendations
Reading List
Recommended Text
  • Barry Berman, Joel R.Evans, Patrali Chatterjee 2021, Retail Management: A Strategic Approach, 13 Ed., Pearson
Reference Book Resources
  • Dunne P.M, Lusch R.F, Griffith D.A, 2017, Retailing, 9 Ed., Thomson South- Western
Article/Paper ListThis Course does not have any article/paper resources
Other ReferencesThis Course does not have any other resources