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UNIVERSITI TEKNOLOGI MARA
Course Name (English) DIGITAL MARKETING STRATEGY
Course Code MKT521
MQF Credit 4
Course Description This course introduces the students to the concepts of digital marketing and understand the current digital landscape. The students will explores all possible digital marketing tactics by understanding the digital tools that available for them.
Transferable Skills Digital Skills
Digital Analysis
Teaching Methodologies Lectures, Presentation, Collaborative Learning, Project-based Learning
CLO
CLO1 Explain the concept of digital marketing.
CLO2 Interpret the digital platforms and digital marketing strategy
CLO3 Demonstrate the digital marketing strategy using the digital marketing tools.
Pre-Requisite Courses No course recommendations
Reading List
Recommended Text
  • Raj Sachdev 2024, Digital Marketing, 1 Ed., McGraw Hill [ISBN: 978126624399]
Reference Book Resources
  • Dave Chaffey,Fiona Ellis-Chadwick 2019, Digital Marketing, Pearson UK [ISBN: 9781292241623]
  • Annmarie Hanlon 2022, Digital Marketing, Sage Publications Limited [ISBN: 1529742803]
Article/Paper ListThis Course does not have any article/paper resources
Other ReferencesThis Course does not have any other resources