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UNIVERSITI TEKNOLOGI MARA
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Course Name (English)
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E-COMMERCE
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| Course Code |
MGT547 |
| Course Description |
This course introduces the foundations of online business mechanisms. Students are exposed to the practice of electronic commerce, both the strategies and concepts of e-commerce and the technological infrastructure requirements. Students would learn through the combination of lectures and internet exercises. The course also prepares the students to develop an e-commerce business plan. |
| Transferable Skills |
Demonstrate analytical skills using technology
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| Teaching Methodologies |
Lectures, Field Trip, Case Study, Discussion, Presentation |
| CLO |
| CLO1 |
Determine key technological terms and knowledge of e-commerce as practiced by local companies or global multinationals. |
| CLO2 |
Demonstrate managerial skills in choosing various types of online business models in e-commerce as practiced by local companies or global multinationals. |
| CLO3 |
Build and e-commerce website as practiced by local companies or global multinationals. |
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| Pre-Requisite Courses |
No course recommendations |
| Topics |
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1. Introduction to E-commerce
1.1) what is e-commerce
1.2) differences between e-commerce and e-business
1.3) eight unique features of e-commerce
1.4) web 2.0
1.5) types of e-commerce
1.6) history of e-commerce
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2. E-commerce Infrastructure
2.1) the internet: technology background
2.2) internet: today and future infrastructure
2.3) the web
2.4) the internet and the web: features and services
2.5) mobile apps
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3. Building an E-Commerce Presence
3.1) imagine your e-commerce presence
3.2) building and e-commerce presence: a systematic approach
3.3) choosing software and hardware
3.4) e-commerce site tools
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4. Online Security and Payment System
4.1) the e-commerce security environment
4.2) security threats in the e-commerce environment
4.3) technology solutions
4.4) e-commerce payment system
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5. E-Commerce Business Strategies
5.1) e-commerce business model
5.2) major b2c business models
5.3) major b2b business models
5.4) how e-commerce changes business strategy, structure and process
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6. E-Commerce Marketing and Advertising
6.1) consumers online
6.2) digital commerce marketing and advertising strategies and tools
6.3) internet marketing technologies
6.4) understanding costs and benefits of online marketing communications
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7. Internet Marketing Concepts
7.1) consumers online
7.2) internet marketing technologies
7.3) b2c and b2b e-commernce marketing and branding strategies
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8. Social, Mobile and Local Marketing
8.1) introduction to social and local marketing
8.2) social marketing (social networks)
8.3) online auctions
8.4) mobile marketing
8.5) local and location based marketing
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9. Ethics, Law and E-Commerce
9.1) understanding ethical, social and political issues in e-commerce
9.2) privacy and information rights
9.3) intellectual property rights
9.4) governance, public safety and welfare
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10. E-Commerce Retailing and Services
10.1) online retail sector
10.2) analyzing the viability of online firms
10.3) e-tailing business models
10.4) the service sector: financial, travel, career
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| Assessment Breakdown | % |
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| Continuous Assessment | 100.00% |
| Details of Continuous Assessment |
| Assessment Type |
Assessment Description |
% of Total Mark |
CLO |
| Assignment |
GROUP ASSIGNMENT (CURRENT AFFAIR) |
20% |
CLO2
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| Assignment |
GROUP ASSIGNMENT (PRESENTATION) |
20% |
CLO2
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| Assignment |
INDIVIDUAL ASSIGNMENT (E-COMMERCE WEBSITE)) |
30% |
CLO3
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| Final Test |
FINAL TEST (ALL CHAPTERS) |
30% |
CLO1
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| Reading List | | Recommended Text | - Kenneth C. Laudon,Carol Guercio Traver, E-Commerce 2015, Global Edition, 1 Ed., 12, Pearson [ISBN: 9781292076317]
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| Article/Paper List | This Course does not have any article/paper resources |
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| Other References | This Course does not have any other resources |
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