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Course Name (English)
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VISUAL MERCHANDISING
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| Course Code |
RET658 |
| Course Description |
Malaysia is fast becoming a shopping heaven for the locals as well as the international market. There are many world-standard shopping complexes and shops selling internal world class merchandise and labels. Retailers operating in this competitive market have to be aware and try to capitalize on every opportunity to sell their merchandises.
As such this course is geared towards an effort to continuously upgrading and improving Malaysia’s retailing scene to meet consumers' ever changing demand.
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| Transferable Skills |
Creative and innovative |
| Teaching Methodologies |
Lectures, Field Trip, Practical Classes, Tutorial, Discussion, Presentation |
| CLO |
| CLO1 |
Determine appropriate concepts and principles in solving problems related to visual merchandising. |
| CLO2 |
Demonstrate a practical and artistic application of visual merchandising concepts and principles on various window and in-store displays. |
| CLO3 |
Practice visual merchandising concepts and principles with good creative attitude and professionalism. |
| CLO4 |
Display team work and leadership skills in creating a window or in-store display. |
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| Pre-Requisite Courses |
No course recommendations |
| Reading List | | Recommended Text | - Pegler, M. M. and Kong, A. 2018, Visual Merchandising and Display, 7 Ed., 6, Fairchild Books New York [ISBN: 978150131529]
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| Reference Book Resources | - Mills, K. H., Paul, J. E. and Moormann, K. B. 1995, Applied Visual Merchandising, 3 Ed., 6, Prentice Hall Englewood Cliffs, New Jersey [ISBN: 9780130419897]
- Morgan, T. 2016, Visual Merchandising: Window and In-Store Displays for Retail, 3 Ed., 6, Laurence King Publishing London, United Kingdom [ISBN: 9781780676876]
- Ebster, C. and Garaus, M. 2015, Store Design and Visual Merchandising: Creating Store Space That Encourages Buying, Business Expert Press New York [ISBN: 9781631571121]
- Green, W. R. 2012, Store Design: A Complete Guide to Designing Successful Retail Stores, 5, Zippy Books [ISBN: 9780615676395]
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| Article/Paper List | This Course does not have any article/paper resources |
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| Other References | This Course does not have any other resources |
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