|
Course Name (English)
|
VISUAL MERCHANDISING
|
| Course Code |
RET658 |
| Course Description |
Malaysia is fast becoming a shopping heaven for the locals as well as the international market. There are many world-standard shopping complexes and shops selling internal world class merchandise and labels. Retailers operating in this competitive market have to be aware and try to capitalize on every opportunity to sell their merchandises.
As such this course is geared towards an effort to continuously upgrading and improving Malaysia’s retailing scene to meet consumers' ever changing demand.
|
| Transferable Skills |
Creative and innovative |
| Teaching Methodologies |
Lectures, Field Trip, Practical Classes, Tutorial, Discussion, Presentation |
| CLO |
| CLO1 |
Determine appropriate concepts and principles in solving problems related to visual merchandising. |
| CLO2 |
Demonstrate a practical and artistic application of visual merchandising concepts and principles on various window and in-store displays. |
| CLO3 |
Practice visual merchandising concepts and principles with good creative attitude and professionalism. |
| CLO4 |
Display team work and leadership skills in creating a window or in-store display. |
|
| Pre-Requisite Courses |
No course recommendations |
| Topics |
|
1. Introduction
1.1) What is visual merchandising?
1.2) The history of visual merchandising
1.3) The importance of visual merchandising
1.4) The role of a visual merchandiser
1.5) Career opportunities in visual merchandising
|
|
2. Visual Merchandising and Display Basics
2.1) Colour and texture
2.2) Line and composition
2.3) Light and lighting
2.4) Types of display and display settings
|
|
3. Where to Display
3.1) The exterior of the store
3.2) Display window construction
3.3) Store interiors
|
|
4. What to Use for Successful Displays
4.1) Mannequins
4.2) Alternatives to the mannequin
4.3) Fixtures
4.4) Visual merchandising and dressing fixtures
4.5) Furniture as props
|
|
5. Visual Merchandising and Display Techniques
5.1) Attention-getting devices
5.2) Familiar symbols
5.3) Masking and proscenia
5.4) Fashion accessories
5.5) Home fashions, hard goods and food displays
5.6) Graphics and signage
|
|
6. Visual Merchandising and Planning
6.1) Visual merchandise planning
6.2) Setting up a display shop
6.3) Store planning and design
|
|
7. Related Areas of Visual Merchandising and Display
7.1) Point-of-purchase displays
7.2) Industry displays
|
|
8. Test
8.1) All chapters
|
|
9. Individual Assignment 1
9.1) Presentation of concept descriptions, mood boards and sketches.
|
|
10. Individual Assignment 2
10.1) Presentation of scaled-down model of window displays.
|
|
11. Group Assignment
11.1) Themes searching
11.2) Visit to the selected outlet to study the window display and merchandise
11.3) Planning/research
11.4) Discussions and finalizing the designs and concepts of the window display
|
|
12. Group Assignment
12.1) Constructing window display for a selected retail outlet
12.2) Evaluation of the window display
|
| Assessment Breakdown | % |
|---|
| Continuous Assessment | 100.00% |
| Details of Continuous Assessment |
| Assessment Type |
Assessment Description |
% of Total Mark |
CLO |
| Group Project |
Group Project |
30% |
CLO4
|
| Individual Project |
Individual Assignment 1 |
20% |
CLO2
|
| Individual Project |
Individual Assignment 2 |
30% |
CLO3
|
| Test |
Test |
20% |
CLO1
|
|
| Reading List | | Recommended Text | - Pegler, M. M. and Kong, A. 2018, Visual Merchandising and Display, 7 Ed., 6, Fairchild Books New York [ISBN: 978150131529]
|
|---|
| Reference Book Resources | - Mills, K. H., Paul, J. E. and Moormann, K. B. 1995, Applied Visual Merchandising, 3 Ed., 6, Prentice Hall Englewood Cliffs, New Jersey [ISBN: 9780130419897]
- Morgan, T. 2016, Visual Merchandising: Window and In-Store Displays for Retail, 3 Ed., 6, Laurence King Publishing London, United Kingdom [ISBN: 9781780676876]
- Ebster, C. and Garaus, M. 2015, Store Design and Visual Merchandising: Creating Store Space That Encourages Buying, Business Expert Press New York [ISBN: 9781631571121]
- Green, W. R. 2012, Store Design: A Complete Guide to Designing Successful Retail Stores, 5, Zippy Books [ISBN: 9780615676395]
|
|---|
|
|---|
| Article/Paper List | This Course does not have any article/paper resources |
|---|
| Other References | This Course does not have any other resources |
|---|
|
