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UNIVERSITI TEKNOLOGI MARA
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Course Name (English)
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RETAIL MERCHANDISING
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| Course Code |
RET545 |
| Course Description |
This course is geared towards the fundamental understanding of basic retail merchandising. It also attempts to expose students to various essential merchandising activities starting from determining the right merchandising mix from the suppliers, in the right quantities, pricing them, make them available at the right place, at the right time, and creating the right image and atmosphere of the store to keep the present customers and entice new ones.
Students are equipped with theoretical and conceptual knowledge of merchandising techniques to prepare them for making effective decisions on how to manage and respond to the dynamics nature of the retail industry.
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| Transferable Skills |
communication skill
problem solving skill |
| Teaching Methodologies |
Lectures, Problem Based Learning (PBL), Collaborative Learning |
| CLO |
| CLO1 |
Explain concepts and theories of retail merchandising. |
| CLO2 |
Analyse retail merchandising concepts and theories. |
| CLO3 |
Demonstrate efffective communication skills in oral and written using retail merchandising strategies. |
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| Pre-Requisite Courses |
No course recommendations |
| Topics |
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1. Introduction to Retail Merchandising
1.1) 1.1 Introduction
1.2) 1.2 What is Retail Merchandising
1.3) 1.3 The Importance of Retail Merchandising
1.4) 1.4 Merchandising blend
1.5) 1.5 Goals and Objectives of Retail Merchandising
1.6) 1.6 Retail Merchandising Concepts
1.7) 1.7 Retail Merchandising Activities
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2. Buyer’s Roles
2.1) 2.1 Buyers Duties
2.2) 2.3 Centralized Buying Office
2.3) 2.4 Elements of Buying
2.4) 2.5 Merchandise Logistic System
2.5) 2.6 Criteria for Selection of Vendors
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3. Planning Merchandise Mix
3.1) 3.1 Merchandise Mix Plan
3.2) 3.2 Merchandise Management
3.3) 3.3 Analyzing Customer Needs
3.4) 3.4 Fashion Merchandising
3.5) 3.5 Fashion Theories
3.6) 3.6 Fashion Cycles
3.7) 3.7 Factors Influencing Fashion Demand
3.8) 3.8 Model Stock Plan
3.9) 3.9 Private Label Program
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4. Merchandise Management and Control
4.1) 4.1 Constraining Factor
4.2) 4.2 Controlling Merchandise Variety
4.3) 4.3 Category Management
4.4) 4.4 Merchandise Range Review
4.5) 4.5 Dollar Merchandise Control
4.6) 4.6 Merchandise Performance Evaluation
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5. Pricing Merchandise
5.1) 5.1 Interactive Price Decision
5.2) 5.2 Retail Pricing Objectives
5.3) 5.3 Markup
5.4) 5.4 Markdown
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6. Strategic Merchandising
6.1) 6.1 Introduction to Strategic Merchandising
6.2) 6.2 Planogram
6.3) 6.3 Shelf Merchandising
6.4) 6.4 Product Placement
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7. Visual Merchandising
7.1) 7.1 Store Image
7.2) 7.2 Why Retailer Should Be Concerned About Store Image?
7.3) 7.3 Determinants of Store Image
7.4) 7.4 Visual Merchandising – Exterior
7.5) 7.5 Display: Aids To Selling
7.6) 7.6 Lifestyle Merchandising
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| Assessment Breakdown | % |
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| Continuous Assessment | 100.00% |
| Details of Continuous Assessment |
| Assessment Type |
Assessment Description |
% of Total Mark |
CLO |
| Assignment |
Group assignment-retail mix |
20% |
CLO2
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| Assignment |
Group assignment-merchandise mix and strategy |
20% |
CLO3
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| Final Test |
Final test |
20% |
CLO1
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| Group Project |
Case Study of retailer and their retail merchandise practices |
30% |
CLO3
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| Test |
Mid term Test |
10% |
CLO1
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| Reading List | | Recommended Text | - Musa, Rosidah, Retail Merchandising, Lecture Manual, Ed., , [ISBN: ]
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| Reference Book Resources | - B.K. Tepper and M. Greene, Mathematics of Retail Buying, 8 Ed., Fairchild Books
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| Article/Paper List | This Course does not have any article/paper resources |
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| Other References | This Course does not have any other resources |
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