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Course Name (English)
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RETAIL OPERATION AND TECHNOLOGY
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| Course Code |
RET547 |
| Course Description |
This course provides an explanation of the different aspects of retail operations. It also provides a comprehension of how technology impacts retailing, which subsequently result in creating a competitive edge for retailers. In addition, the course further enables students to apply both the relevant functional skills and technology enabler in the actual retail environment. |
| Transferable Skills |
Reflective Learner |
| Teaching Methodologies |
Lectures, Simulation Activity, Problem Based Learning (PBL), Discussion |
| CLO |
| CLO1 |
Display practical skills in different aspects of retail operations and technology in an actual business setting. |
| CLO2 |
Analyze the concepts and practices relating to retail operations and technology. |
| CLO3 |
Integrate entrepreneurial skills in a project relating to retail operations and technology. |
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| Pre-Requisite Courses |
No course recommendations |
| Topics |
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1. Retail Strategy Concept
1.1) 1.1 What is a Retail Strategy?
1.2) 1.2 Central Concepts in a Retail Market Strategy
1.3) 1.3 Growth Strategies
1.4) 1.4 Global Growth Strategies
1.5) 1.5 The Strategic Retail Planning Process
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2. Multichannel Retailing
2.1) 2.1 Nonstore Retail Channels
2.2) 2.2 Relative Benefits of Retail Channels
2.3) 2.3 Challenges Facing Multichannel Retailers
2.4) 2.4 Multichannel Shopping in the Future
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3. Retail Site Location
3.1) 3.1 Types of Retail Location
3.2) 3.2 Unplanned Location
3.3) 3.3 Shopping Centers and Planned Retail Locations
3.4) 3.4 Nontraditional Locations
3.5) 3.5 Location and Retail strategy
3.6) 3.6 Considerations in Evaluating Store Locations
3.7) 3.7 Negotiating a Lease
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4. Retail Operating Policies and Procedures
4.1) 4.1 Retail Operations Blueprint
4.2) 4.2 Shop Opening Tasks
4.3) 4.3 Closing Procedures
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5. Establishing and Maintaining the Store Image
5.1) 5.1 Components of a Store Image
5.2) 5.2 Dynamics of Creating and Maintaining a Store Image
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6. Retailing and information technology
6.1) 6.1 Development in Retail Technology and Store Operations
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7. Managing the merchandise planning system
7.1) 7.1 Merchandise Management Overview
7.2) 7.2 Forecasting Sales
7.3) 7.3 Developing an Assortment Plan
7.4) 7.4 Setting Inventory and Product Availability Levels
7.5) 7.5 Establishing a Control System for Managing Inventory
7.6) 7.6 Allocating Merchandise to Stores
7.7) 7.7 Analyzing Merchandise Management Performance
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8. Retail Communication Mix
8.1) 8.1 Using Communication Program to Develop Brand Image and Build Customer Loyalty
8.2) 8.2 Methods of Communicating with Customers
8.3) 8.3 Planning the Retail Communication Program
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9. Managing the Store
9.1) 9.1 Store Management Responsibilities
9.2) 9.2 Recruiting and Selecting Store Employees
9.3) 9.3 Orientation and Training Programs for New Store Employees
9.4) 9.4 Motivating and Managing Store Employees
9.5) 9.5 Evaluating Store Employees and Providing Feedback
9.6) 9.6 Compensating and Rewarding Store Employees
9.7) 9.7 Controlling Costs
9.8) 9.8 Reducing Inventory Shrinkage
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10. Store Layout Designs and Visual Merchandising
10.1) 10.1 Store Design Objectives
10.2) 10.2 Store Design Elements
10.3) 10.3 Space Management
10.4) 10.4 Visual Merchandising
10.5) 10.5 Creating Appalling Store Atmosphere
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11. Customer Service
11.1) 11.1 Strategic Advantage Through Customer Service
11.2) 11.2 The Gaps Model for Improving Retail Customer Service Quality
11.3) 11.3 Service Recovery
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12. Customer Relationship Management
12.1) 12.1 The CRM Process
12.2) 12.2 Collecting Customer Data
12.3) 12.3 Analyzing Customer Data and Identifying Target Customers
12.4) 12.4 Developing CRM Programs
12.5) 12.5 Implementing CRM Programs
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13. Presentation of Group Project (Showcase)
13.1) n/a
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14. Final Examination
14.1) n/a
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| Assessment Breakdown | % |
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| Continuous Assessment | 100.00% |
| Details of Continuous Assessment |
| Assessment Type |
Assessment Description |
% of Total Mark |
CLO |
| Group Project |
Propose a Retail Store Design for a Bookcafé. |
40% |
CLO3
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| Practical |
Practicum at He and She Coffee |
20% |
CLO1
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| Presentation |
Presentation of a Bookcafe Store Design |
10% |
CLO1
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| Test |
Test |
30% |
CLO2
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| Reading List | | Recommended Text | - Levy, Micheal and Weitz, Barton A 2014, Retailing Management, 9 Ed., McGraw Hill
- Berman, Barry and Evans, Joel R. 2018, Retail Management, A Strategic Approach, 13 Ed., Pearson
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| Reference Book Resources | - Tan, Angie and Lim, Sarah 2013, Retail Operations, 2 Ed., Pearson Prentice Hall
- Perlitz, L., Hill, D. & Coxhill, M 201, Retail Services, 1 Ed.
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| Article/Paper List | This Course does not have any article/paper resources |
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| Other References | This Course does not have any other resources |
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