UiTM Curriculum Management

1.1) 1.1 Introduction and Overview
1.2) 1.2 Principles of Marketing: A Review
1.3) 1.2.1 Competitive Advantage, Globalization, and Global Industries
1.4) 1.3 Global Marketing: What It Is and What It Isn’t
1.5) 1.4 The Importance of Global Marketing
1.6) 1.5 Management Orientations
1.7) 1.5.1 Ethnocentric Orientation
1.8) 1.5.2 Polycentric Orientation
1.9) 1.5.3 Regioncentric Orientation
1.10) 1.5.4 Geocentric Orientation
1.11) 1.6 Forces Affecting Global Integration and Global Marketing
1.12) 1.6.1 Multilateral Trade Agreements
1.13) 1.6.2 Converging Market Needs and Wants and the Information Revolution
1.14) 1.6.3 Transportation and Communication Improvements
1.15) 1.6.4 Product Development Costs
1.16) 1.6.5 Quality
1.17) 1.6.6 World Economic Trends
1.18) 1.6.7 Leverage

2.1) 2.1 The World Economy-Overview of Major Changes
2.2) 2.2 Economic Systems
2.3) 2.2.1 Market Capitalism
2.4) 2.2.2 Centrally Planned Socialism
2.5) 2.2.3 Centrally Planned Capitalism and Market Socialism
2.6) 2.3 Stages of Market Development
2.7) 2.3.1 Low-Income Countries
2.8) 2.3.2 Lower-Middle-Income Countries
2.9) 2.3.3 Upper-Middle-Income Countries
2.10) 2.3.4 High-Income-Countries
2.11) 2.4 The World Trade Organization and Gatt
2.12) 2.5 Preferential Trade Agreements
2.13) 2.5.1 Free Trade Area
2.14) 2.5.2 Customs Union
2.15) 2.5.3 Common Market
2.16) 2.5.4 Economic Union
2.17) 2.5.5 Monetary Union
2.18) 2.5.6 Political Union

3.1) 3.1 Society, Culture, and Global Consumer Culture
3.2) 3.1.1 Attitudes, Beliefs, and Values
3.3) 3.1.2 Religion
3.4) 3.1.3 Aesthetics
3.5) 3.1.4 Dietary Preferences
3.6) 3.1.5 Language and Communication
3.7) 3.1.6 Marketing’s Impact on Culture
3.8) 3.2 High- and Low- Context Cultures
3.9) 3.3 Hofstede’s Cultural Typology
3.10) 3.4 The Self-Reference Criterion and Perception
3.11) 3.5 Marketing Implications of Social and Cultural Environments

4.1) 4.1 The Political Environment
4.2) 4.1.1 Nation-States and Sovereignty
4.3) 4.1.2 Political Risk
4.4) 4.1.3 Taxes
4.5) 4.1.4 Seizure of Assets
4.6) 4.2 International Law
4.7) 4.2.1 Common Law versus Civil Law
4.8) 4.2.2 Islamic Law
4.9) 4.3 Sidestepping Legal Problems: Important Business Issues
4.10) 4.3.1 Jurisdiction
4.11) 4.3.2 Intellectual Property: Patents, Trademarks, and Copyrights
4.12) 4.4.3 Antitrust
4.13) 4.4.4 Licensing and Trade Secrets
4.14) 4.4.5 Bribery and Corruption: Legal and Ethical Issues

5.1) 5.1 Information Technology, Management Information Systems and Big Data for Global Marketing
5.2) 5.2 Sources of Market Information
5.3) 5.3 Headquarters’ Control of Market Research
5.4) 5.4 The Marketing Information System as a Strategic Asset

6.1) 6.1 Global Market Segmentation
6.2) 6.1.1 Contrasting Views of Global Segmentation
6.3) 6.1.2 Demographic Segmentation
6.4) 6.1.2.1 Segmenting Global Markets by Income and Population
6.5) 6.1.2.2 Age Segmentation
6.6) 6.1.2.3 Gender Segmentation
6.7) 6.2 Assessing Market Potential and Choosing Segments
6.8) 6.1.3 Psychographic Segmentation
6.9) 6.1.4 Behaviour Segmentation
6.10) 6.1.5 Benefit Segmentation
6.11) 6.1.6 Ethnic Segmentation
6.12) 6.3 Positioning
6.13) 6.3.1 Attribute or Benefit
6.14) 6.3.2 Quality and Price
6.15) 6.3.3 Use or User
6.16) 6.3.4 Competition
6.17) 6.3.5 Global, Foreign, and Local Consumer Culture Positioning

7.1) 7.1 Licensing
7.2) 7.1.1 Special Licensing Arrangements
7.3) 7.2 Investment
7.4) 7.2.1 Joint Ventures
7.5) 7.2.2 Investment via Equity Stake or Full Ownership
7.6) 7.3 Global Strategic Partnerships
7.7) 7.3.1 The Nature of Global Strategic Partnerships
7.8) 7.3.2 Success Factors

8.1) 8.1 Basic Product Concepts
8.2) 8.1.1 Product Types
8.3) 8.1.2 Product Warranties
8.4) 8.1.3 Packaging
8.5) 8.1.4 Labelling
8.6) 8.1.5 Aesthetics
8.7) 8.2 Basic Branding Concepts
8.8) 8.2.1 Local Products and Brands
8.9) 8.2.2 International Products and Brands
8.10) 8.2.3 Global Products and Brands
8.11) 8.2.4 Global Brand Development
8.12) 8.3 A Needs-Based Approach to Product Planning
8.13) 8.4 “Country of Origin” as Brand Element
8.14) 8.5 Extend, Adapt, Create: Strategic Alternatives in Global Marketing
8.15) 8.5.1 Strategy 1: Product-Communication Extension (Dual Extension)
8.16) 8.5.2 Strategy 2: Product Extension-Communication Adaptation
8.17) 8.5.3 Strategy 3: Product Adaptation-Communication Extension
8.18) 8.5.4 Strategy 4: Product- Communication Adaptation (Dual Adaptation)
8.19) 8.5.5 Strategy 5: Innovation
8.20) 8.6 New Products in Global Marketing
8.21) 8.6.1 Identifying New-Products Ideas
8.22) 8.6.2 New-Product Development
8.23) 8.6.3 The International New-Product Department
8.24) 8.6.4 Testing New Products

9.1) 9.1 Basic Pricing Concepts
9.2) 9.2 Global Pricing Objectives and Strategies
9.3) 9.2.1 Market Skimming and Financial Objectives
9.4) 9.2.2 Penetration Pricing and Nonfinancial Objectives
9.5) 9.2.3 Companion Products: Captive Pricing, a/k/a “Razors and Blades” Pricing
9.6) 9.2.4 Target Costing
9.7) 9.2.5 Calculating Prices: Cost-Plus Pricing and Export Price Escalation
9.8) 9.3 Environmental Influences on Pricing Decisions
9.9) 9.3.1 Currency Fluctuations
9.10) 9.3.2 Inflationary Environment
9.11) 9.3.3 Government Controls, Subsidies, and Regulations
9.12) 9.3.4 Competitive Behaviour
9.13) 9.3.5 Using Sourcing as a Strategic Pricing Tool
9.14) 9.4 Transfer Pricing
9.15) 9.5 Countertrade
9.16) 9.5.1 Barter
9.17) 9.5.2 Counterpurchase
9.18) 9.5.3 Offset
9.19) 9.5.4 Compensation Trading
9.20) 9.5.5 Switch Trading

10.1) 10.1 Distribution Channels: Objectives, Terminology, and Structure
10.2) 10.1.1 Consumer Products and Service
10.3) 10.1.2 Industrial Products
10.4) 10.2 Establishing Channels and Working with Channel Intermediaries
10.5) 10.3 Physical Distribution, Supply Chains, and Logistics
10.6) 10.3.1 Order Processing
10.7) 10.3.2 Warehousing
10.8) 10.3.3 Inventory Management
10.9) 10.3.4 Transportation

11.1) 11.1 Global Advertising
11.2) 11.1.1 Global Advertising Content: Standardization versus Adaptation
11.3) 11.2 Advertising Agencies: Organizations and Brands
11.4) 11.2.1 Selecting an Advertising Agency
11.5) 11.3 Creating Global Advertising
11.6) 11.3.1 Art Direction and Art Directors
11.7) 11.3.2 Copy and Copywriters
11.8) 11.3.3 Cultural Considerations
11.9) 11.4 Public Relations and Publicity
11.10) 11.4.1 The Growing Role of PR in Global Marketing Communications
11.11) 11.4.2 How PR Practices Differ Around the World
11.12) 11.5 Sales Promotion
11.13) 11.5.1 Sampling
11.14) 11.5.2 Couponing
11.15) 11.5.3 Sales Promotion: Issues and Problems
11.16) 11.6 Personal Selling
11.17) 11.6.1 Sales Force Nationality
11.18) 11.7 Special Forms of Marketing Communications: Direct Marketing, Support Media,
11.19) Event Sponsorship, and Product Placement
11.20) 11.7.1 Direct Mail
11.21) 11.7.2 Catalogs
11.22) 11.7.3 Infomercials, Teleshopping, and Interactive Television
11.23) 11.7.4 Support Media
11.24) 11.7.5 Sponsorship
11.25) 11.7.6 Product Placement: Motion Pictures, Television Shows, and Public Figures

12.1) 12.1 Convergence
12.2) 12.2 Global E-Commerce
12.3) 12.3 New Products and Services
12.4) 12.3.1 Broadband
12.5) 12.3.2 Cloud Computing
12.6) 12.3.3 Smartphones
12.7) 12.3.4 Mobile Advertising and Mobile Commerce
12.8) 12.3.5 Mobile Music
12.9) 12.3.6 Mobile and Online Gaming
12.10) 12.3.7 Mobile Payments
12.11) 12.3.8 Streaming Video
12.12) 12.3.9 Internet Phone Service
12.13) 12.3.10 Digital Books and Electronic Reading Devices
12.14) 12.3.11 Wearables