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Course Name (English)
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FUNDAMENTALS OF ENTREPRENEURSHIP
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| Course Code |
ENT300 |
| Course Description |
This course provides an overview of the requirements for launching an entrepreneurial career and starting up an entrepreneurial venture. After an appreciation of the concept of entrepreneurship, students will be exposed to the critical role of opportunity recognition and evaluation. The course also shed light on the entrepreneur as the main success factor in the new venture formation and development. The central focus of the course is to prepare the students with the essence of entrepreneurship and business planning skills that is essential for the success of new ventures. The subject delivery combines both theoretical and practical aspects of entrepreneurship. Theoretical aspect is looking at the important elements in understanding entrepreneurship, while practical aspect is engaging the student to develop and propose a viable Business Plan. |
| Transferable Skills |
Entrepreneurial Mindset, Creative and Innovative |
| Teaching Methodologies |
Lectures, Simulation Activity, Discussion, Project-based Learning |
| CLO |
| CLO1 |
Explain the fundamentals of entrepreneurship (PLO1) |
| CLO2 |
Demonstrate the entrepreneurial mindset in identifying business opportunities (PLO10) |
| CLO3 |
Demonstrate various entrepreneurial skills in preparing a business plan and pitching (PLO10) |
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| Pre-Requisite Courses |
No course recommendations |
| Reading List | | Recommended Text | - Sarimah Hanim Aman Shah & Cecilia Soon Teik Lan 2016, Entrepreneurship, 4th ed Ed., Oxford Fajar Selangor
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| Reference Book Resources | - Mariotti, S. & Glackin, C 2015, Entrepreneurship: Starting and Operating a Small Business, 4th ed Ed., Upper Saddle River: Pearson.
- Scarborough, N.M. & Cornwall, J. R. 2016, Essentials of Entrepreneurship and Small Business Management, 8th ed Ed., Boston: Pearson
- Sodri Ariffin & Syahira Hamidon 2017, Introduction to Entrepreneurship, 1st ed Ed., Selangor: Oxford Fajar Sdn. Bhd.
- Spinelli, S. & Adams, R. J. 2012, New Venture Creation: Entrepreneurship for the 21st Century, 9th ed Ed., New York: McGraw-Hill/Irwin.
- Syahira Hamidon 2014, The Development Of Malay Entrepreneurship in Malaysia, 1st ed Ed.
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| Article/Paper List | This Course does not have any article/paper resources |
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| Other References | This Course does not have any other resources |
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