Students failing a module, and who need to complete a coursework component, must make contact with the relevant lecturer.
UNIVERSITI TEKNOLOGI MARA
Course Name (English)
ISSUES IN EVENT MANAGEMENT
Course Code
EVM603
MQF Credit
4
Course Description
This course provides a linkage between the issues in event management and its practices. Besides focusing on the current event management issues in Malaysia, it also enables students to understand the global issues in relation to event management practices.
Transferable Skills
Communication skills, critical thinking and ability to apply the theories in event management in solve an issue.
Teaching Methodologies
Seminar/Colloquium, Case Study, Discussion, Presentation, Journal/Article Critique, Industrial Talk
CLO
CLO1
Demonstrate self-directed learning skills in acquiring issues from different perspectives including personal, local/national and global.
CLO2
Develop the line of reasoning to support a view on a particular issue, decision or course of actions
CLO3
Display collaborative work in implementing projects such as seminars and debate.
CLO4
Explain the current issues in relation to event management.
Pre-Requisite Courses
No course recommendations
Topics
1. Event Planning and Conceptualization
1.1) N/A
2. Meetings, Incentives, Conventions, and Exhibitions
2.1) N/A
3. Public Relations and Protocol in Organizing Event
3.1) N/A
4. Event Staging and Production
4.1) N/A
5. Event Risk Management and Legal Compliance
5.1) N/A
6. Event Marketing and Promotion
6.1) N/A
7. Event Organization and Resource Management
7.1) N/A
Assessment Breakdown
%
Continuous Assessment
100.00%
Details of Continuous Assessment
Assessment Type
Assessment Description
% of Total Mark
CLO
Assignment
Case Study group assignment
20%
CLO1
Journal/Article Critique
Article review
20%
CLO2
Seminar
Online Seminar on YouTube comprising between 4-5 students in a group
20%
CLO4
Written Report
Self-Reflection on at least two webinar sessions for two sets of group for each class (will be aasessed 10% on teamwork and 30% on individual self reflection)
40%
CLO3
Reading List
This Course does not have any book resources
Article/Paper List
This Course does not have any article/paper resources