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UNIVERSITI TEKNOLOGI MARA
Course Name (English) ISSUES IN EVENT MANAGEMENT
Course Code EVM603
MQF Credit 4
Course Description This course provides a linkage between the issues in event management and its practices. Besides focusing on the current event management issues in Malaysia, it also enables students to understand the global issues in relation to event management practices.
Transferable Skills Communication skills, critical thinking and ability to apply the theories in event management in solve an issue.
Teaching Methodologies Seminar/Colloquium, Case Study, Discussion, Presentation, Journal/Article Critique, Industrial Talk
CLO
CLO1 Demonstrate self-directed learning skills in acquiring issues from different perspectives including personal, local/national and global.
CLO2 Develop the line of reasoning to support a view on a particular issue, decision or course of actions
CLO3 Display collaborative work in implementing projects such as seminars and debate.
CLO4 Explain the current issues in relation to event management.
Pre-Requisite Courses No course recommendations
Topics
1. Event Planning and Conceptualization
1.1) N/A
2. Meetings, Incentives, Conventions, and Exhibitions
2.1) N/A
3. Public Relations and Protocol in Organizing Event
3.1) N/A
4. Event Staging and Production
4.1) N/A
5. Event Risk Management and Legal Compliance
5.1) N/A
6. Event Marketing and Promotion
6.1) N/A
7. Event Organization and Resource Management
7.1) N/A
 
Assessment Breakdown%
Continuous Assessment100.00%
Details of Continuous Assessment
Assessment Type Assessment Description % of Total Mark CLO
Assignment Case Study group assignment 20% CLO1
Journal/Article Critique Article review 20% CLO2
Seminar Online Seminar on YouTube comprising between 4-5 students in a group 20% CLO4
Written Report Self-Reflection on at least two webinar sessions for two sets of group for each class (will be aasessed 10% on teamwork and 30% on individual self reflection) 40% CLO3
Reading ListThis Course does not have any book resources
Article/Paper ListThis Course does not have any article/paper resources
Other ReferencesThis Course does not have any other resources