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UNIVERSITI TEKNOLOGI MARA
Course Name (English)
SMALL BUSINESS MANAGEMENT
Course Code
ENT552
MQF Credit
4
Course Description
This course provides the basic principles of planning, organizing and managing a small business with particular emphasis an own business context. The course focuses on issues and elements that are important, and often unique, to a small, owner-managed business venture with the view to promote acquiring of knowledge that can enhance small business management success.
The course will consist of two key components of face-to-face lectures and practical project assignment that is monitored through on-line consultations with the course lecturer.
Transferable Skills
Critical thinking and decision making.
Teaching Methodologies
Lectures, Tutorial, Discussion
CLO
CLO1
Describe advanced and comprehensive, theoretical and technical knowledge related to small business management.
CLO2
Demonstrate interpersonal skills in analysing the small business industry in Malaysia.
CLO3
Demonstrate an entrepreneurial skill in new small business creation through oral and written presentation.
Pre-Requisite Courses
No course recommendations
Topics
1. Starting Your Small Business
1.1) Studying & Defining Small Business
1.2) Contributions of Small Business
1.3) Current Problems & Current Trends Challenging Small Business Owners
1.4) Characteristics of Successful Entrepreneurs
1.5) What Leads to Success in Managing a Small Business
1.6) Doing an Introspective Personal Analysis
1.7) What are the Opportunities for Small Business
1.8) Areas of Concern for Small Business Owners
2. How to Plan and Organize a Business
2.1) How to Go into Business by Yourself
2.2) Finding Your Niche by Identifying a Needed Product
2.3) Studying the Market for the Product
3. Planning, Organizing and Managing a Small Business
3.1) Why is Planning so Important to Small Business
3.2) The Role of Strategic Planning, Operational Planning & Financial Planning
3.3) The Role of the Business Plan in Strategic and Operational Planning
4. Developing Marketing Strategies
4.1) The Marketing Concept
4.2) Using the Marketing Research to Implement the Marketing Concept
4.3) Developing Marketing Strategies
4.4) The Product Life Cycle
4.5) Packaging & Pricing Your Product
4.6) Strategy for Marketing Services
4.7) Implementing Your Marketing Strategy
5. Promoting and Distributing
5.1) Advertising
5.2) Merchandising, Sales Promotion and Publicity
5.3) Opportunities for Small Firms in Global Marketing
5.4) Choosing a Distribution Channel
5.5) Selling with Your Own Sell Force or Through Intermediaries
6. How to Obtain & Manage Human Resources & Diversity in Small Companies
6.1) Planning for Human Resource Needs
6.2) Training and Developing Employees
6.3) Selecting and Developing Managers
6.4) Compensating Employees & Providing Employees Benefits
7. How to Maintain Relationship with Employees & Their Representative
7.1) Good Human Relations & Effective Leadership in Small Businesses
7.2) Communicating with Employees and Others
7.3) Motivating Employees
7.4) Appraising and Evaluating Employees’ Performance
7.5) Counseling Troubled Employees
7.6) Imposing Discipline
7.7) Dealing with Unions
7.8) Terminating Employees
7.9) Setting Up the Organizational Structure
8. Obtaining and Laying Out Operating Facilities
8.1) Developing Operating Systems
8.2) Choosing the Right Location
8.3) Locating Retail Stores & Manufacturing Plants
8.4) Planning Physical Facilities
8.5) How to Improve Operations
Assessment Breakdown
%
Continuous Assessment
100.00%
Details of Continuous Assessment
Assessment Type
Assessment Description
% of Total Mark
CLO
Group Project
Case study
15%
CLO2
Group Project
Video Presentation from the Business Idea Report.
25%
CLO3
Group Project
Business Idea Report
30%
CLO3
Test
1 test related to 8 chapters in the syllabus.
30%
CLO1
Reading List
Recommended Text
Mary Jane Byrd,Leon C. Megginson 2009, Small Business Management, 6 Ed., Irwin Professional Publishing [ISBN: 9780071263689]
Article/Paper List
This Course does not have any article/paper resources