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UNIVERSITI TEKNOLOGI MARA
Course Name (English)
CONCEPTS AND PRACTICE OF RETAILING
Course Code
RET531
MQF Credit
4
Course Description
This course provides an understanding of the concepts of retailing and its application as an operative business function. Emphasis is placed on practical applications for both small and large operations along with a concise presentation of fundamental of retail management concepts.
Transferable Skills
Creative and innovative, effective communicator,responsive and confident
Teaching Methodologies
Lectures, Inquiry-based Learning
CLO
CLO1
Explain important concepts and principles of retailing.
CLO2
Apply those concept and principles in relations to retail issues.
CLO3
Present the concepts and practice in relations to retail issues in verbal and written.
Pre-Requisite Courses
No course recommendations
Topics
1. Perspectives of Retailing
1.1) Introduction
1.2) The nature of change in retailing
1.3) Retail Mix
2. Retail Customers
2.1) Population Trends
2.2) Social Trends
2.3) Economic Trends
2.4) Consumer Behavior Model
3. Evaluating the Competition in Retailing
3.1) The Competitive Marketplace
3.2) Types of Competition
3.3) Evolution of Retail Competition
3.4) Future Changes in Retail Competition
4. Channel Behavior
4.1) The Supply Chains
4.2) Types of supply chains
4.3) Managing Retailer- Supplier Relations
4.4) Collaboration in the Channel
6.1) Selecting A Target Market
6.2) Reaching A Target Market
6.3) Market Demand and Supply Factors
6.4) Site Selection
7. Merchandise Buying and Handling
7.1) Merchandise Management
7.2) Dollar Merchandise Planning
7.3) Dollar Merchandise Control
7.4) Inventory Planning
7.5) Vendor Negotiations
7.6) In store Merchandise Handling
8. Merchandise Pricing
8.1) Pricing Objectives and Policies
8.2) Specific Pricing Strategies
8.3) Introduction to Markup and Markdown Management
9. Retail Promotion
9.1) The Retail promotion mix
9.2) Promotional Objectives
9.3) Planning a Retail Advertising Campaign
9.4) Management of sales promotion and publicity
10. Customer Services and Retail Selling
10.1) Introduction to Customer Services
10.2) Common Customer Services
10.3) Determining Customer Service Level
11. Store Layout and Design
11.1) Introduction to Store Layout Management
11.2) Store Planning
11.3) Planning Fixtures and Merchandise Presentation
12. Final Examination
12.1) N/A
Assessment Breakdown
%
Continuous Assessment
100.00%
Details of Continuous Assessment
Assessment Type
Assessment Description
% of Total Mark
CLO
Assignment
Group Assignment 3 (Presentation)
20%
CLO3
Assignment
Group Assignment 1 (Apply concepts and principles in relations to retail issues)
30%
CLO2
Assignment
Group assignment 2 (Analysis on the concepts and practice in relations to retailing)
30%
CLO2
Test
Test
20%
CLO1
Reading List
Recommended Text
Lennora putit, Nur Shahrulliza Muhammad, Zarith delaila abd aziz, Retailing, 1 Ed., Oxford [ISBN: 9789834719999]