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UNIVERSITI TEKNOLOGI MARA
Course Name (English) CONCEPTS AND PRACTICE OF RETAILING
Course Code RET531
MQF Credit 4
Course Description This course provides an understanding of the concepts of retailing and its application as an operative business function. Emphasis is placed on practical applications for both small and large operations along with a concise presentation of fundamental of retail management concepts.
Transferable Skills Creative and innovative, effective communicator,responsive and confident
Teaching Methodologies Lectures, Inquiry-based Learning
CLO
CLO1 Explain important concepts and principles of retailing.
CLO2 Apply those concept and principles in relations to retail issues.
CLO3 Present the concepts and practice in relations to retail issues in verbal and written.
Pre-Requisite Courses No course recommendations
Topics
1. Perspectives of Retailing
1.1) Introduction
1.2) The nature of change in retailing
1.3) Retail Mix
2. Retail Customers
2.1) Population Trends
2.2) Social Trends
2.3) Economic Trends
2.4) Consumer Behavior Model
3. Evaluating the Competition in Retailing
3.1) The Competitive Marketplace
3.2) Types of Competition
3.3) Evolution of Retail Competition
3.4) Future Changes in Retail Competition
4. Channel Behavior
4.1) The Supply Chains
4.2) Types of supply chains
4.3) Managing Retailer- Supplier Relations
4.4) Collaboration in the Channel
5. Ethical Behavior
5.1) Pricing Guideline
5.2) Promotion Guideline
5.3) Product Guideline
5.4) Supply Chain Guideline
5.5) Ethics in Retailing
6. Market Selection and Retail Location
6.1) Selecting A Target Market
6.2) Reaching A Target Market
6.3) Market Demand and Supply Factors
6.4) Site Selection
7. Merchandise Buying and Handling
7.1) Merchandise Management
7.2) Dollar Merchandise Planning
7.3) Dollar Merchandise Control
7.4) Inventory Planning
7.5) Vendor Negotiations
7.6) In store Merchandise Handling
8. Merchandise Pricing
8.1) Pricing Objectives and Policies
8.2) Specific Pricing Strategies
8.3) Introduction to Markup and Markdown Management
9. Retail Promotion
9.1) The Retail promotion mix
9.2) Promotional Objectives
9.3) Planning a Retail Advertising Campaign
9.4) Management of sales promotion and publicity
10. Customer Services and Retail Selling
10.1) Introduction to Customer Services
10.2) Common Customer Services
10.3) Determining Customer Service Level
11. Store Layout and Design
11.1) Introduction to Store Layout Management
11.2) Store Planning
11.3) Planning Fixtures and Merchandise Presentation
12. Final Examination
12.1) N/A
 
Assessment Breakdown%
Continuous Assessment100.00%
Details of Continuous Assessment
Assessment Type Assessment Description % of Total Mark CLO
Assignment Group Assignment 3 (Presentation) 20% CLO3
Assignment Group Assignment 1 (Apply concepts and principles in relations to retail issues) 30% CLO2
Assignment Group assignment 2 (Analysis on the concepts and practice in relations to retailing) 30% CLO2
Test Test 20% CLO1
Reading List
Recommended Text
  • Lennora putit, Nur Shahrulliza Muhammad, Zarith delaila abd aziz, Retailing, 1 Ed., Oxford [ISBN: 9789834719999]
Reference Book Resources
  • Retailing, Dunne P.M, Lusch R.F, Griffith D.A 2005, Retailing, 5 Ed., Thomson South- Western
Article/Paper ListThis Course does not have any article/paper resources
Other ReferencesThis Course does not have any other resources