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Course Name (English)
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STRATEGIC MARKETING
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| Course Code |
MKT646 |
| Course Description |
This course introduces all the major aspects of analysis, planning, implementation and control elements of the marketing management. The area of study includes collecting, analyzing and integrating pertinent information significant to formulate marketing strategies and develop the marketing plan. |
| Transferable Skills |
Independent and Critical Thinker |
| Teaching Methodologies |
Lectures, Inquiry-based Learning, Discussion |
| CLO |
| CLO1 |
Analyze the theories and practices related to strategic marketing. |
| CLO2 |
Demonstrate the capability to lead and work together in solving strategic marketing decisions. |
| CLO3 |
Demonstrate managerial and entrepreneurial skills through business marketing plan. |
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| Pre-Requisite Courses |
No course recommendations |
| Reading List | | Recommended Text | - Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong 2018, Marketing Management: An Asian Perspective, 7th Ed., Pearson
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| Article/Paper List | This Course does not have any article/paper resources |
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| Other References | - Book Kotler, Phillip. & Keller, K. 2015, Marketing Management, Pearson Education, USA
- Book Marshall, G. & Johnston, M. 2015, Marketing Management, Mc Graw-Hill
- Book Yusniza Kamarulzaman & Nor Khalidah Abu 2015, Oxford Revision Series: Marketing
Management
, Oxford Fajar
- Book Chernev, Alexander & Kotler, Phillip 2014, Strategic Marketing Management, Cerebellum Press, USA
- Book Healy, G 2008, Strategic Marketing Analysis, Cengage Learning, Australia
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