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Course Name (English)
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ISSUES IN INTERNATIONAL BUSINESS
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| Course Code |
IBM651 |
| Course Description |
This course is intended to provide students with the platform to participate in out-of-classroom activities and class discussions on contemporary issues and challenges of the global management and international business environment. The lecturer concern will provide the conceptual baseline and historical backdrop for detail discussions of management opportunities and current challenges that run through the cases and readings. |
| Transferable Skills |
Analytical |
| Teaching Methodologies |
Lectures, Inquiry-based Learning, Case Study, Discussion, Collaborative Learning |
| CLO |
| CLO1 |
Demonstrate autonomous learning in acquiring issues associated with global business strategy and international business environment. |
| CLO2 |
Apply knowledge and ideas written to support a view on current international business issues. |
| CLO3 |
To assess the global community issues in relevant industries. |
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| Pre-Requisite Courses |
No course recommendations |
| Topics |
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1. Introduction on Issues in International Business
1.1) 1.1 Introduction of general concept of Issues in International Business
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2. Global Marketing and Global Consumers
2.1) 2.1 Introduction of global consumers
2.2) 2.2 The concept of Global Marketing and the importance of Global Marketing to business organizations
2.3) 2.3 The 4 P’s of Marketing towards International Market
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3. Ethics, Corporate Social Responsibility and Corporate Governance
3.1) 3.1 Introduction of the concept of ethics, corporate social responsibility and corporate governance
3.2) 3.2 The importance of having high ethical practices in international business environment
3.3) 3.3 The relationship of corporate social responsibility and corporate governance with the image, goodwill and economic profit for international firm
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4. Global Operations and Strategy
4.1) 4.1 Introduction of the concept of global operation and strategy
4.2) 4.2 Types of expansion strategy that can be used by international organizations
4.3) 4.3 The importance of Internalization and value chain activities
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5. Human Resource, Political and Legal Environment
5.1) 5.1 Introduction to concept of government, political system and legal environment
5.2) 5.2 Impact of changes in political system and legal system in international business
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6. Special Project - academic visit(s)
6.1) n/a
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7. Green Business Strategy
7.1) 6.1 Introduction of the concept of green strategies
7.2) 6.2 The importance of incorporating green practices into business practices
7.3) 6.3 The evolution and growth of green business
7.4) 6.4 Impact of green concept towards firms’ business strategies
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8. Global Financial and Economic Issues
8.1) 7.1 Introduction to global financial and economic environment
8.2) 7.2 The impact of economic cycle toward international business
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9. Global IT / Technological Environment and Development
9.1) 8.1 Introduction to information technology and technological advances
9.2) 8.2 The impact of Internet as the catalyst for the expansion of international business
9.3) 8.3 The impact of other technological advances responsible for the growth of international business
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| Assessment Breakdown | % |
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| Continuous Assessment | 100.00% |
| Details of Continuous Assessment |
| Assessment Type |
Assessment Description |
% of Total Mark |
CLO |
| Case Study |
Students are required to send a report on selected international business-related issues based on the project brief given.
Marks are given on students’ reports and presentations using any selected mediums. |
25% |
CLO3
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| Group Project |
Community outreach/Exhibition/other relevant assignments |
25% |
CLO3
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| Individual Project |
Students are required to send their report selected international business-related issues based on the syllabus. |
20% |
CLO1
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| Test |
Test covers selected topics. |
30% |
CLO2
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| Reading List | | Reference Book Resources | - Hill, C.W.L 2016, Global Business Today, McGraw Hill. New York:
- Hill, C.W.L & Hult G.T.M 2017, International Business : Competing in the Global Marketplace, McGraw Hill. New York:
- Cavusgil, S.T., G., & Riesenberger, J.R. 2014, International Business: Strategy, management and the new realities., Pearson International New Jersey:
- Hodgetts, R., & Luthans, F. 2015, International management: Culture, Strategy and Behavior, McGraw Hill New York:
- Wall Street Journal, Journal of International Business
- , Business Week, Times, Fortune, Economist, Ed., ,
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| Article/Paper List | This Course does not have any article/paper resources |
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| Other References | This Course does not have any other resources |
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