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UNIVERSITI TEKNOLOGI MARA
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Course Name (English)
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ENTREPRENEURIAL INNOVATION AND TECHNOLOGY
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| Course Code |
ENT622 |
| Course Description |
This course introduces students to another aspect of entrepreneurial management that is within the context of innovation and technology management. Innovation and technological enhancement of a product or service is very much dependent on how well the entrepreneurs manage the resources to achieve organizational goals. In this course, students will be exposed to the importance of innovation and technology management in building up the intellectual property, human and organizational capital of the organization. |
| Transferable Skills |
Communication skills
Practical skills
Entrepreneurial skills |
| Teaching Methodologies |
Lectures, Presentation, Project-based Learning |
| CLO |
| CLO1 |
Determine the importance of concept and principles of innovation management in entrepreneurship |
| CLO2 |
Display good inquisitive mind through innovative management in relation to company’s issues, problems and policies. |
| CLO3 |
Demonstrate entrepreneurial skills in a small business environment through innovative management |
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| Pre-Requisite Courses |
No course recommendations |
| Topics |
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1. Introduction to Innovation
1.1) Nature of entrepreneurship
1.2) Dimensions of entrepreneurship
1.3) The entrepreneurial process
1.4) The innovation process
1.5) Types of innovation
1.6) Innovation vs invention
1.7) Sources of innovation
1.8) Hurdles to innovation
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2. Creativity and Innovation in Technology
2.1) Introduction to creativity?
2.2) Six resources of creative team/enterprise.
2.3) Creativity techniques.
2.4) Components of creativity
2.5) Phases of the creative process
2.6) Blocks to creativity
2.7) Linking creativity, innovation and entrepreneurship
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3. Opportunity Analysis
3.1) Introduction
3.2) What is Entrepreneurial Opportunity
3.3) Characteristics of an Entrepreneurial Opportunity
3.4) Opportunity Pull (market driven) and Capability Push (technology driven)
3.5) Opportunity Analysis Process
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4. Feasibility Studies
4.1) Introduction Feasibility Study
4.2) Purpose of Feasibility study
4.3) Feasibility or viability of a Business Idea
4.4) Composition of a Feasibility Study
4.5) Market Feasibility
4.6) Organizational Feasibility
4.7) Technical Feasibility
4.8) Financial Feasibility
4.9) Feasibility Canvas
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5. Technology Venture Blueprint
5.1) Technology Venture Blueprint
5.2) Outline of the Blueprint
5.3) Details of the Blueprint
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6. New Product Development
6.1) Introduction
6.2) What is New Product Development?
6.3) The Importance of New Product Development
6.4) Products Strategy Option
6.5) What is a new Product?
6.6) Classification of New Products
6.7) New Product Development Process
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7. Intellectual Properties
7.1) Definition of Intellectual Properties
7.2) Benefit of intellectual Properties
7.3) The Importance of Intellectual Properties
7.4) Authority of Intellectual Property in Malaysia
7.5) Types of Invention Protection
7.6) Integrated Circuit
7.7) Commercialization of Intellectual Properties
7.8) Licensing
7.9) Outright Sale
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8. Commercialization of New Technology
8.1) Commercialization
8.2) Commercialization Options for R&D
8.3) Business and Technology Incubators
8.4) Technology Life Cycle
8.5) Technology Life Cycle and the Market
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9. Financing of Technology Venture
9.1) Introduction
9.2) Access to Finance
9.3) Stages of Financing
9.4) Sources of Financing
9.5) Financing Choice: Debt vs Equity Financing
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10. Business Growth Strategies
10.1) Business Growth
10.2) Increase in Demand of Companies Existing Product
10.3) Expansion and Development of New Market
10.4) Diversification into New Product and New Market
10.5) Implication of Growth
10.6) Growth Strategies
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| Assessment Breakdown | % |
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| Continuous Assessment | 100.00% |
| Details of Continuous Assessment |
| Assessment Type |
Assessment Description |
% of Total Mark |
CLO |
| Group Project |
Opportunity and feasibility analyses |
40% |
CLO1
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| Group Project |
New Product Development |
40% |
CLO2
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| Presentation |
Presentation of New Product Development |
20% |
CLO3
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| Reading List | | Recommended Text | - Ismail Ab. Wahab, Zanariah Zainal Abidin and Hardy Loh Rahim 2019, Fundamentals of Technology Entrepreneurship, 2 Ed., 1-11, Nusamas Kuala Lumpur [ISBN: 9789674367558]
- Hamidon Katan et al. 2015, Innovation Management, 1 Ed., 11, Oxfor Fajar Kuala Lumpur [ISBN: 9789834715328]
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| Article/Paper List | This Course does not have any article/paper resources |
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| Other References | This Course does not have any other resources |
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