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UNIVERSITI TEKNOLOGI MARA
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Course Name (English)
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CORPORATE ENTREPRENEURSHIP
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| Course Code |
ENT553 |
| Course Description |
This course provides an introduction to the concept of corporate entrepreneurship i.e. the development of new ventures and generating innovations within existing organizations. Students will have the opportunity to recognize various dimensions of corporate entrepreneurship, identify barriers that limit managers and their companies’ to be entrepreneurial and analyze issues and solve complex problems regarding how corporate entrepreneurs can work with organizational systems, strategies, policies and cultures. |
| Transferable Skills |
Entrepreneurship
Management
Innovation |
| Teaching Methodologies |
Lectures, Blended Learning, Discussion |
| CLO |
| CLO1 |
Evaluate the concepts and forms of corporate entrepreneurship in modern established corporations. |
| CLO2 |
Analyze issues in the development of entrepreneurship in corporations. |
| CLO3 |
Demonstrate autonomous learning skills in preparing entrepreneurial audit report in any established corporation. |
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| Pre-Requisite Courses |
No course recommendations |
| Topics |
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1. Entrepreneurship and Corporate Entrepreneurship
1.1) The definition and scope of entrepreneurship
1.2) The definition and scope of corporate entrepreneurship
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2. The Nature of Corporate Entrepreneurship
2.1) The Nature of Entrepreneurship
2.2) Myths and Misconceptions of Entrepreneurs
2.3) Start-up and Corporate Entrepreneurship
2.4) Similarities and Differences between Start-Up and Corporate Entrepreneurship
2.5) The Corporate Entrepreneurial Process
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3. Capturing Entrepreneurial Orientation in Corporations
3.1) The Three Dimensions of Entrepreneurship
3.2) Entrepreneurial Intensity
3.3) The Entrepreneurial Grid
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4. Innovation and Corporate Entrepreneurship
4.1) Creativity and Invention
4.2) Types and Sources of Innovation
4.3) Technology and Innovation Strategy
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5. Forms of Corporate Entrepreneurship
5.1) What is Corporate Venturing
5.2) Motives to Corporate Venturing
5.3) Two Forms of Corporate Venturing
5.4) Strategic Entrepreneurship
5.5) The Concept of Strategic Entrepreneurship
5.6) Five Forms of Strategic Entrepreneurship
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6. Barriers to Corporate Entrepreneurship
6.1) People
6.2) Culture
6.3) Structure
6.4) System, Policies and Procedures
6.5) Strategic Direction
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7. Structure and Corporate Entrepreneurship
7.1) Types of Organizational Structure
7.2) Differences between Mechanistic and Organic Structures
7.3) Mechanistic Structure and Corporate Entrepreneurship
7.4) Organic Structure and Corporate Entrepreneurship
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8. Culture and Corporate Entrepreneurship
8.1) The Nature of Culture
8.2) Characteristics of Corporate Culture
8.3) Elements of Corporate Culture
8.4) Core Values and Core Purpose
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| Assessment Breakdown | % |
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| Continuous Assessment | 100.00% |
| Details of Continuous Assessment |
| Assessment Type |
Assessment Description |
% of Total Mark |
CLO |
| Assignment |
Assignment 1 (Group Case Study) |
20% |
CLO2
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| Assignment |
Assignment 2 (Article Review) |
20% |
CLO2
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| Assignment |
Assignment 3 (Group Project) |
30% |
CLO3
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| Final Test |
Final Test |
30% |
CLO1
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| Reading List | | Recommended Text | - Jeffrey G. Covin 2011, Corporate Entrepreneurship & Innovation. by Jeffrey Covin, Donald Kuratko, Michael Morris, 3rd Ed., 15, Thomson South-Western Canada [ISBN: 9781111526917]
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| Reference Book Resources | - Richard C. Dorf, Thomas H. Byers, Andrew Nelson 2011, Technology Ventures, 3rd Ed., 20, McGraw Hill Higher Education Singapore [ISBN: 9780071289214]
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| Article/Paper List | This Course does not have any article/paper resources |
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| Other References | This Course does not have any other resources |
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