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Course Name (English)
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STRATEGIC MANAGEMENT
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| Course Code |
MGT657 |
| Course Description |
This capstone course integrates business functional areas that students have learnt in their earlier semesters essentials in diagnosing business situations from a strategic point of view. The course starts with an overview of the strategic management process. As the semester progress, students will learnt in details issues relating to the external and internal environment of a business, mission statement, strategy formulation, strategy implementation, strategy evaluation and control. The course allows students to develop logical thinking, decision-making and leadership skills critical for their business or professional careers. |
| Transferable Skills |
Resourceful and responsible
Solution provider
Strategic thinker
Being analytical
Critical thinking |
| Teaching Methodologies |
Lectures, Inquiry-based Learning, Seminar/Colloquium, Case Study, Problem Based Learning (PBL), Discussion, Presentation, Small Group Sessions , Journal/Article Critique |
| CLO |
| CLO1 |
Explain theories of strategic management. |
| CLO2 |
Determine relevant strategic decision making. |
| CLO3 |
Demonstrate managerial skills related to strategic management. |
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| Pre-Requisite Courses |
No course recommendations |
| Topics |
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1. 1. Overview of Strategic Management
1.1) • What is Strategic Management
1.2) • Key terms in Strategic Management
1.3) • The Strategic Management Model
1.4) • Benefits of Strategic Management
1.5) • Why some Firms Do No Strategic
1.6) Planning
1.7) • Pitfalls in Strategic Planning
1.8) • Comparing Business and Military Strategy
1.9) • The Nature of Global Competition
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2. 2. The Business Vision and Mission
2.1) • What is a Business Mission
2.2) • Vision and Mission Statement
2.3) • Importance (Benefits) of Vision and Mission Statement
2.4) • Characteristics of a Mission Statements
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3. 3. The External Assessment
3.1) • The Nature of external audit process
3.2) • Key external factors
3.3) • Sources of external information
3.4) • Forecasting tools and techniques
3.5) • Porter’s 5 Forces Model of Competition
3.6) • EFE Matrix
3.7) • Competitive Profile Matrix
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4. 4. The Internal Assessment
4.1) • Nature of an Internal Audit Process
4.2) • Key Internal Factors
4.3) • Relationship among functional areas of business
4.4) • Internal Audit checklist of questions
4.5) • IFE Matrix
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5. 5. Strategies in Action
5.1) • Long term objectives
5.2) • Types of strategies
5.3) • Guidelines for pursuing strategies
5.4) • Porter’s Five Generic Strategies
5.5) • Means for Achieving Objectives
5.6) • Strategic management in non-profit and governmental organizations.
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6. 6. Strategy Analysis and Choice
6.1) • Process
6.2) • A comprehensive strategy-formulation framework
6.3) • Tools and techniques used
6.4) • Impact of culture and politics on strategic choice
6.5) • Role of board of directors
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7. 7. Strategy Implementation
7.1) • Management, Human Resource and Operational Issues
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8. 8. Strategy Implementation
8.1) • Marketing, Finance/Accounting, R&D, and MIS Issues
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9. 9. Strategy Review, Evaluation and Control
9.1) • Nature of strategy evaluation process
9.2) • A strategy-evaluation framework
9.3) • The Balanced Scorecard
9.4) • Characteristics of an effective evaluation system
9.5) • Contingency Planning
9.6) • Environmental Audit
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10. 10. Business Ethics/Social Responsibility/Environmental Sustainability
10.1) • Business Ethics
10.2) • Social responsibility
10.3) • Environmental Sustainability
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| Assessment Breakdown | % |
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| Continuous Assessment | 100.00% |
| Details of Continuous Assessment |
| Assessment Type |
Assessment Description |
% of Total Mark |
CLO |
| Case Study |
Case Analysis |
20% |
CLO2
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| Group Project |
Review and Strategic plan -
Group Report & Presentation |
50% |
CLO3
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| Test |
Test 1 |
15% |
CLO1
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| Test |
Test 2 |
15% |
CLO1
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| Reading List | | Recommended Text | - David F.R. & David F.R. 2015, Strategic Management, Concepts and Cases., 15 Ed., Pearson International Edition.
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| Reference Book Resources | - Hitt, M. A., Ireland, R. D. & Hoskisson, R. E. 2016, Strategic Management: Competitiveness & Globalization: Concept & Cases., 12 Ed., Cengage Learning.
- Kim, W. C. & Mauborgne, R. 2015, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant., Harvard Business Review Press USA.
- Mital, A. 2013, Cases in Strategic Management., McGraw Hill.
- Pearce II, J. A. & Robinson Jr, R. B. 2013, Strategic Management: Planning for Domestic & Global Competition., 13 Ed., McGraw Hill International Edition.
- Thompson, Jr. A. A., Strickland III, A. J. & Gamble, J. E. 2014, Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases., 19 Ed., McGraw Hill International Edition.
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| Article/Paper List | This Course does not have any article/paper resources |
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| Other References | This Course does not have any other resources |
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