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Course Name (English)
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PRINCIPLES OF PUBLIC RELATIONS
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| Course Code |
MKT310 |
| Course Description |
This course discusses the basic concepts and principles of public relations in the field of business and management. It also includes the roles, tactics, techniques and ethics of public relations in business and management. |
| Transferable Skills |
Ethically and Socially Sensitive
Expert in Field |
| Teaching Methodologies |
Lectures, Blended Learning, Seminar/Colloquium, Field Trip, Case Study, Tutorial, Problem Based Learning (PBL), Presentation, Debates, Directed Self-learning , Computer Aided Learning, On-calls, Journal/Article Critique, Role Play, Problem-based Learning |
| CLO |
| CLO1 |
To describe the basic concepts and theories of modern public relation practices |
| CLO2 |
To discuss the issues and trends in public relations |
| CLO3 |
To display knowledge of public relations in business and management |
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| Pre-Requisite Courses |
No course recommendations |
| Reading List | | Recommended Text | - Cutlip, S.M., Center, and Broom G.M. 2009, Effective PR 10th ed, 8 Ed., Prentice Hall New Jersey
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| Reference Book Resources | - Cutlip, S.M., Center, and Broom G. M. 1994, Effective PR, New Jersey: Prentice Hall.
- Black, S., The Practice of Public Relations, London Butterworth
- Benedict, M. Hamdan 1986, PR Malaysia Experience, K L Institute of Public Relations Malaysia
- Kitchen, P. 1997, PR Principles and Practice, London International Thomson Business Press
- Jefkin, F. 1994, PR Techniques, UK Readwoods Books
- Grunig, J.E., and Hunt, T. 1984, Managing PR, New York Holt Thinehart Winston
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| Article/Paper List | This Course does not have any article/paper resources |
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| Other References | This Course does not have any other resources |
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