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UNIVERSITI TEKNOLOGI MARA
Course Name (English) BUSINESS PLANNING
Course Code ENT550
MQF Credit 4
Course Description no description provided
Transferable Skills Effective communicator
Entrepreneurial skill
Managerial skill
Teaching Methodologies Lectures, Blended Learning, Discussion, Presentation
CLO
CLO1 Determine the components that made up a business plan.
CLO2 Demonstrate entrepreneurial skills in preparing a sound business plan.
CLO3 Demonstrate verbal communication through presenting the viability of a proposed business venture.
Pre-Requisite Courses No course recommendations
Topics
1. Business Plan: An Overview
1.1) ? What is a business plan?
1.2) ? Why the need for a business plan?
1.3) ? The business plan as a planning tool
2. Components of a Business Plan
2.1) ? The flexibility of a business plan format
2.2) ? The general format of a business plan
2.3) ? Major components of a business plan
3. Preparing a Business Plan: Information Seeking
3.1) ? What information to seek
3.2) ? Sources of Information
3.3) ? Secondary and primary sources of information
4. Writing A Business Plan: INTRODUCTION
4.1) ? Executive Summary
4.2) ? General Company Description
4.3) ? Opportunity and Industry Description
5. Writing a Business Plan: MARKETING PLAN
5.1) ? The Products and Services Offered
5.2) ? Understanding the Target Market
5.3) ? Identifying and Analyzing the Competition
5.4) ? Sales Forecasting
5.5) ? Developing Marketing Strategies
6. Writing a Business Plan: OPERATIONS PLAN
6.1) ? The Operating Cycle
6.2) ? Material Requirement
6.3) ? Machines and Equipment Requirement
6.4) ? Labor Requirement
7. Writing a Business Plan: ADMINISTRATIVE PLAN
7.1) ? The Management Team, Their Qualifications and Experiences
7.2) ? The Organization Chart
7.3) ? Personnel and Compensation Plan
8. Writing a Business Plan: FINANCIAL PLAN
8.1) ? Project Implementation Costs
8.2) ? Sources and Uses of Funds
8.3) ? Cash Flow Statement
8.4) ? Financial Statement
8.5) ? Financial Ratios
9. Finalizing and Documenting the Business Plan Assessments (Test)
9.1) n/a
10. Business Plan Presentation
10.1) n/a
 
Assessment Breakdown%
Continuous Assessment100.00%
Details of Continuous Assessment
Assessment Type Assessment Description % of Total Mark CLO
Assignment Produce a Business Plan integrating entrepreneurial skills and knowledge. 60% CLO2
Presentation Business Plan Presentation 20% CLO3
Test Test 20% CLO1
Reading List
Recommended Text
  • Weslesly, Truit 2002, Business Planning : A Comprehensive Framework & Process, 1st Ed., Greenwood Publishing Westport,CT
  • Baringer,B. & Duane,I 2007, Entrepreneurship : SuccessfullyLaunching New Ventures, 2nd Ed., Pearson Prentice Hall
  • Patsula,P.J 2004, Successful Business Planning in 30 Days : A Step-by-Step Guide for Writing a Business Plan & Starting Your Own Business, 3rd Ed., Patsula Media
  • King,J.B 2003, Business Plans, 1st Ed., Wiley, John & Sons
Article/Paper ListThis Course does not have any article/paper resources
Other ReferencesThis Course does not have any other resources