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UNIVERSITI TEKNOLOGI MARA
Course Name (English) ENTREPRENEURSHIP IN RETAILING
Course Code RET647
MQF Credit 4
Course Description This high-energy course will help student evaluate the pros and cons of becoming an entrepreneur, the different ways in which student might consider owning a business, the legal and financial requirements for business ownership, government regulations and assistance available for small business owners, and determining student personality traits, drive, and energy to pursue a startup operation. This course will be a mixture of: class discussion, simulation retail store, case studies, field trips, and other hands-on work in determining whether a life of business ownership is for the student. The course will require student to: read, research, “learning by doing simulation retail business” and evaluate their businesses outcome in order to arrive at a comprehensive assessment of this type of future endeavor.
Transferable Skills Able to apply an ideas to implement retail entrepreneurship theories and contribute positively in a team with ethical frameworks.
Teaching Methodologies Lectures, Seminar/Colloquium, Simulation Activity
CLO
CLO1 Analyse the important concepts and principles of retail entrepreneurship
CLO2 Accommodate values, attitudes and professionalism through analysis of retail business concepts, issues and legal requirements in retail entrepreneurship
CLO3 Present ideas in verbal and written to appreciate theories and concept retail entrepreneurship
CLO4 Demonstrate managerial and entrepreneurial mindset by setting up on site/ off site retail business
Pre-Requisite Courses No course recommendations
Reading List
Recommended Text
  • Robert Hisrich, Michael Peters and Dean Shepherd 2013, Entrepreneurship, 9th edition Ed., McGrawHill
Reference Book Resources
  • David Stokes, Nicholas Wilson, Small Business Management and Entrepreneurship, 5th edition Ed., Thomson
  • Acs, Zoltan J., Audretsch, David B. (Eds.), Handbook of Entrepreneurship Research: An Interdisciplinary Survey and Introduction, 2012 Ed., Springer
  • Norman M. Scarborough, Jeffrey R. Cornwall 2014, Essentials of Entrepreneurship and Small Business Managemen, 8th revised edition Ed., Blackwell
  • Norman M.Scarborough,Jeffret R.Cornwall 2015, Entrepreneurship and Effective Small Business Management, 11 Ed., Pearson Higher Education
  • William D. Bygrave and Andrew Zacharakis 2014, Entrepreneurship, 3rd edition Ed., Wiley
Article/Paper ListThis Course does not have any article/paper resources
Other ReferencesThis Course does not have any other resources