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Course Name (English)
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DIGITAL WORKFORCE
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| Course Code |
UBM599 |
| Course Description |
This course explores the emerging trends of digital working environment via crowdsourcing. Students will be exposed to crowdsourcing concept, business model and its ecosystem. They will have the ability to apply their knowledge and skills to complete crowdsourcing tasks from crowdsourcing platforms and generate income. This course will covers the concepts of digital workforce, crowdsourcing, local and international crowdsourcing programme and platforms, career management, marketing and opportunities and challenges of crowdsourcing. The teaching and learning process will take place through lecture and lab activities. Students will be assessed individually for their ability to obtain jobs, completing the jobs, generating income and establish their portfolio in the crowdsourcing platforms. This course not only provides awareness but also the know-how and the technical skill for the students to participate in the crowdsourcing industry as a crowd worker or job provider. |
| Transferable Skills |
Computer & Internet handling |
| Teaching Methodologies |
Lectures, Blended Learning, Lab Work |
| CLO |
| CLO1 |
Organise the required process in order to obtain jobs from crowdsourcing platforms(C5) |
| CLO2 |
Respond to the crowdsourcing job requirements to generate income (P3) |
| CLO3 |
Complete the jobs awarded to establish star rating portfolio level in the crowdsourcing platforms (A4) |
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| Pre-Requisite Courses |
No course recommendations |
| Topics |
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1. Overview of Future Workforce in the Digital Age
1.1) Introduction to Digital Workforce
1.2) The Evolution of Workforce
1.3) Current Landscape of Digital Workforce
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2. Crowdsourcing Fundamental
2.1) Introduction to Crowdsourcing,
2.2) Crowdsourcing Business Model
2.3) Crowdsourcing Ecosystem
2.4) Crowdsourcing Task
2.5) Crowdsourcing Motivation
2.6) Crowdsourcing Level of Engagement
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3. Local Crowdsourcing Programme
3.1) Introduction to Local Crowdsourcing Platform
3.2) Crowdsourcing Market Trend
3.3) Crowdsourcing Future Work Force
3.4) Government Initiative
3.5) Local Players
3.6) Agency Efforts
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4. Crowdsourcing Platform
4.1) Local Crowdsourcing Platform
4.2) International Crowdsourcing Platform
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5. Digital Worker’s Career Management
5.1) Career Concept for the Digital Workers
5.2) Career Management
5.3) Online Interview Skills
5.4) Negotiation Techniques
5.5) Risk
5.6) Project Delivery
5.7) Client Management
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6. Marketing for Digital Workers
6.1) How to Build Online Presence
6.2) Portfolio Management
6.3) Develop LinkedIn Profile
6.4) Marketing through Social Media
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7. Crowdsourcing Opportunities and Challenges
7.1) The Opportunities and Challenges of Organization
7.2) The Opportunities and Challenges of Platform Operators
7.3) The Opportunities and Challenges of Crowdworkers
7.4) Recommended Solutions
7.5) Ethical Issues in Crowdsourcing
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| Assessment Breakdown | % |
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| Continuous Assessment | 100.00% |
| Details of Continuous Assessment |
| Assessment Type |
Assessment Description |
% of Total Mark |
CLO |
| Assignment |
Income & Star Rating |
20% |
CLO2
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| Assignment |
Profiling Report |
30% |
CLO1
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| Presentation |
Presentation |
20% |
CLO3
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| Test |
Test |
30% |
CLO1
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| Reading List | | Recommended Text | - Ross Dawson,Steve Bynghall 2012, Getting Results from Crowds: Second Edition: The Definitive Guide to Using Crowdsourcing to Grow Your Business, 2nd Edition Ed., Advanced Human Technologies Incorporated [ISBN: 0984783822]
- Paul Sloane 2011, A Guide to Open Innovation and Crowdsourcing, Kogan Page Limited [ISBN: 9780749463076]
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| Article/Paper List | This Course does not have any article/paper resources |
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| Other References | - book Diamandis, P. H. and Kotler, S 2015, Bold: How to go Big, Create Wealth and
Impact the World. Simon & Schuster.
- book Grier, D. A. 2013, Crowdsourcing for Dummies. For Dummies,
Great Britain.
- book Hobfeld, T., Hirth, M., and Tran-Gia, P. 2011, Modelling of Crowdsourcing Platforms and
Granularity of Work Organization in
Future Internet. Proceedings of the 2011
23rd International Teletraffic Congress
(ITC 2011). P. 142-149.
- book Bacon, J 2012, The Art of Community: Building the New
Age of Participation. O’Reilly Media.
- book Howe, J. 2009, Crowdsourcing: Why the Power of the
Crowd is Driving the Future of Business.
Crown Business, USA.
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