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UNIVERSITI TEKNOLOGI MARA
Course Name (English) PUBLIC RELATIONS WRITING
Course Code PRO450
MQF Credit 1
Course Description This is a practical course that aims to develop the professional writing skills required by public relations practitioners in their line of work. Students will be given the opportunity to write and produce public relations material through a combination of writing drills in the lab and out-of-class writing assignments in multiple formats for traditional media and the “new media”.
Transferable Skills Communication Skills
Technical Skills
Work Ethics & Analytical / Problem-solving Skills
Teaching Methodologies Lectures, Case Study, Simulation Activity, Problem Based Learning (PBL), Discussion, Presentation, Small Group Sessions , Computer Aided Learning, Supervision, Collaborative Learning
CLO
CLO1 Explain different types of public relations writing (C2) (PLO1)
CLO2 Display skills in producing creative advertisements for public relations (P2) (PLO2)
CLO3 Practice writing and presentation skills used in public relations to communicate with diverse publics and a global society (A5) (PLO5)
Pre-Requisite Courses No course recommendations
Reading List
Recommended Text
  • Dennis L. Wilcox, Bryan H. Reber, Public Relations Writing and Media Techniques (7th Edition), Pearson [ISBN: 978-020521167]
Article/Paper ListThis Course does not have any article/paper resources
Other References