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UNIVERSITI TEKNOLOGI MARA
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Course Name (English)
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INNOVATIVE THINKING STRATEGIES
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| Course Code |
ASM657 |
| Course Description |
This course provides the approaches to innovative thinking methodology by emphasizing on the ‘how-to’ and ‘know-how’. Using practical, pragmatic approaches and real time examples, this project-based course will allow students to engage in the design of innovations to serve their unique purposes. Students will learn to recognize weak signals about unarticulated needs and capture overlooked ideas. Students will also identify human centered problems to solve and begin as designers do by developing ideas, testing them for viability and bringing them to market. |
| Transferable Skills |
Soft skill and digital skill |
| Teaching Methodologies |
Lectures, Blended Learning, Case Study, Discussion |
| CLO |
| CLO1 |
Determine the innovative thinking methodology by emphasizing on the ‘how-to’ and ‘know-how’ to serve unique purposes |
| CLO2 |
Propose strategies to reduce challenges in organizations when resources are scarce |
| CLO3 |
Formulate innovative solutions for human centered problems by developing, testing and bringing the ideas to potential markets. |
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| Pre-Requisite Courses |
No course recommendations |
| Topics |
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1. Principles of Innovative Thinking
1.1) Innovative business models
1.2) Innovation Tournaments: creating and selecting exceptional opportunities
1.3) Innovation portfolios: linking innovation efforts to organizational strategy
1.4) Establishing an “Innovation Frontier”
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2. Innovation and Organizations
2.1) Organizing for innovations; individuals and groups
2.2) Developing a culture of innovation
2.3) Rapid validation of ideas and lean innovation
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3. Working on Innovations Part 1 - Insights to Inspiration
3.1) Planning for groundwork for great ideas
3.2) Setting up the innovation mind-set: confidence, empathy, optimism, iterate
3.3) Research techniques for inspired ideas
3.4) Concept exploration
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4. Discovery Tools and Implementation
4.1) Stakeholder mapping
4.2) Personas
4.3) Value-chain analysis
4.4) Ethnographic, group and expert interviews
4.5) Funding strategies
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5. Working on Innovations Part 2: Ideas to Actions
5.1) Concept visualization
5.2) Designing user scenarios
5.3) Rapid prototyping
5.4) Business model canvas
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6. Creating the Innovative Workplace
6.1) Short term objectives vs long term innovations
6.2) Techniques for aligning team players and projects
6.3) Balancing top-level objectives and mid-level knowledge
6.4) Leadership techniques
6.5) Conflict management
6.6) Change and innovation management
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| Assessment Breakdown | % |
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| Continuous Assessment | 100.00% |
| Details of Continuous Assessment |
| Assessment Type |
Assessment Description |
% of Total Mark |
CLO |
| Assignment |
Assignment |
20% |
CLO1
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| Case Study |
Case Study |
20% |
CLO2
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| Final Project |
Final Project |
30% |
CLO3
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| Test |
Test |
30% |
CLO1
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| Reading List | | Recommended Text | - Liedtka, J., Ogilvie, T., & Brozenske, R. (2014). The Designing for Growth Field Book: A Step-by-step Project Guide. Columbia University Press.
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| Reference Book Resources | - Wyatt, J. (2016). IDEO. ORG AND DESIGNING WITH FARMERS. Harnessing the Power of Collective Learning: Feedback, Accountability and Constituent Voice in Rural Development, 164
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| Article/Paper List | This Course does not have any article/paper resources |
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| Other References | This Course does not have any other resources |
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