|
Course Name (English)
|
Business Research Application
|
| Course Code |
BRM701 |
| Course Description |
This is a specialization course, graded and it carries 3 (three) credit hour units. Class attendance is required as per academic regulations. It is both qualitative and quantitative in nature designed to enhance strategic, analytical, and inquisitive approach of applying knowledge acquired in other functional areas of the MBA curriculum. The emphasis therefore is on PROCESS without sacrificing contents though it may differ in vigorous treatment as data gathering and analysis. |
| Transferable Skills |
1. Knowledge regarding Business Research Procedures.
2. Demonstrate teamwork skills.
3. Integrate information management and lifelong learning skills.
|
| Teaching Methodologies |
Lectures, Discussion, Journal/Article Critique |
| CLO |
| CLO1 |
1. Illustrate Business Research Procedures to undertake and complete a more advance independent course, namely, APPLIED BUSINESS RESEARCH (ABR 794/796) in a group setting. (PLO1, C2) |
| CLO2 |
2. Demonstrate teamwork skills within diverse team members in doing a research proposal (PLO5, A3) |
| CLO3 |
Integrate information management and lifelong learning skills in research related decisions in response to changes in domestic and global economy. (PLO7, A4) |
|
| Pre-Requisite Courses |
No course recommendations |
| Reading List | | Recommended Text | - Sekaran, U. & Bougie, R. /John Wiley & Sons 2016, Research Methods for Business, 7TH Ed., 1, John Wiley & Sons Ltd United Kingdom [ISBN: 9781119266846]
|
|---|
|
|---|
| Article/Paper List | This Course does not have any article/paper resources |
|---|
| Other References | - Website AnalysisJoseph F. Hair Jr. William C. BlackBarry J. Babin Rolph E. Anderson 2014, Multivariate Data Analysis, Pearson Education Ltd, England
- Book William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin 2013, Business Research Methods, CENGAGE Learning Custom Publishing, Boston, USA
|
|---|
|
