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Course Name (English)
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EVENT PUBLIC RELATIONS AND PROTOCOL
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| Course Code |
EVM502 |
| Course Description |
This course is designed for prospective event professionals in publicizing events. Students will be exposed to the various public relations writing, dealing with the media and business protocol. It emphasizes on successful interpersonal behavior and skills (communication skills, negotiation, and conflict resolutions). Students' presentation skills in managing events will be further enhanced. |
| Transferable Skills |
Critical Thinking and Problem-solving Skills, Communication Skills, Team Skills, Ethics and Moral Professionalism, Life-long Learning and Information Management, and Entrepreneurial Skills.
- Leadership Skills |
| Teaching Methodologies |
Lectures, Blended Learning, Case Study, Presentation |
| CLO |
| CLO1 |
Apply the knowledge and principle of public relations and protocol in managing an event |
| CLO2 |
Demonstrate the information management and retrieval skills related to event public relations and protocol. |
| CLO3 |
Demonstrate communication skill in verbal through event public relation observation report. |
| CLO4 |
Displaying ethical values in solving problems related to event public relation. |
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| Pre-Requisite Courses |
No course recommendations |
| Reading List | | Recommended Text | - Fraser P. Seitel 2013, Seitel, 12th. Ed., Pearson England [ISBN: 9781292042244]
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| Reference Book Resources | - Gregory, A. 2010, Planning and Managing Public Relations Campaigns: A Strategic Approach., 3rd. Ed., Kogan Page Limited London
- Newsome, D. and Haynes, J. 2013, Public Relations Writing: Form and Style, Wadsworth Publishing Company London
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| Article/Paper List | This Course does not have any article/paper resources |
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| Other References | This Course does not have any other resources |
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