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Course Name (English)
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TRAVEL AGENCY AND TOUR OPERATIONS MANAGEMENT
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| Course Code |
HTT315 |
| Course Description |
This course introduces the students to the fundamentals of travel agency operations. The emphasis of the course centers on enriching students with knowledge on the process of establishing a travel agency. Students will be taught to planning for marketing, establishing relationship with suppliers, managing legal issues, organizing the travel agency, and managing service quality. Agency issues will be discussed base on local setting. In line with current industry requirement, the significant role of the technology in day to day operations of the agency is addressed in this course. |
| Transferable Skills |
Reflective Learner
Resourceful and Responsible
Effective Communicator
Responsive
Confident
Entrepreneurial |
| Teaching Methodologies |
Lectures, Blended Learning, Discussion, Project-based Learning |
| CLO |
| CLO1 |
Analyze the various types of travel distribution channels and sales and marketing theories in travel agency |
| CLO2 |
Demonstrate and entrepreneurial mind in setting up a travel agency |
| CLO3 |
Display reservation management system used in travel agency operations |
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| Pre-Requisite Courses |
No course recommendations |
| Reading List | | Reference Book Resources | - Lohmann, G., Panosso Netto, A. 2017, Tourism theory: concepts, models and systems, CABI Griffith University, 170 Kessels Rd, Nathan QLD 4111, Australia. [ISBN: 9781780647159]
- International Air Transportation Association (IATA) 2018, BSPlink Manual Agents (Billing & Settlement Plan)
- Ashim Gupta 2012, Travel Agency and Tour Operations: Concepts and Principles, Centrum Press New Delhi, India [ISBN: 9789381293874]
- Ministry of Tourism and Culture, Malaysia, Guidelines on Applications for New Tour Operating/ Travel Agency Business License
- Central Board of Secondary Education 2016, . Travel Agency and Tour Operation Business (student handbook), 1 Ed., The Secretary, Central Board of Secondary Education, Shiksha Kendra, 2, Community Centre, Preet Vihar, Delhi-110092 Delhi
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| Article/Paper List | This Course does not have any article/paper resources |
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| Other References | This Course does not have any other resources |
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