|
Course Name (English)
|
GRAPHIC DESIGN LAYOUT
|
| Course Code |
ADE411 |
| Course Description |
This subject is divided into 3 main sections that are seen as a synthesis to the development of design. Good designs must include the elements of communication and aesthetic values. The first section of this subject is to learn the history of graphic design through the aspect of style development, shape and the implication on the current design. Next, students are exposed to the organization of the information, element, principal and the procedure of layout and design. Finally, this subject generates the basic learning of typography through the study of style, form/structure and visual communication effect. |
| Transferable Skills |
Demonstrate the ability to dream, imagine and visualize Demonstrate resilience, perseverance and positivity in
multi-tasking, dealing with change and meeting new challenges. |
| Teaching Methodologies |
Lectures, Demonstrations, Case Study, Tutorial, Discussion, Presentation, Project-based Learning |
| CLO |
| CLO1 |
Respond to the history of Graphic
design and communication,related
to current situation on graphic
jargon at verbal and visual level.
( P3 ) |
| CLO2 |
Identify the synthesis of design in
producing graphic works that is
more efficient, meaningful and
communicative and has aesthetic
values and learn the basic of
typography through graphic
design.
( C4 ) |
| CLO3 |
Integrate professional work culture
and professionalism in the
procedure of graphic design and
layout.
( A4 ) |
|
| Pre-Requisite Courses |
No course recommendations |
| Reading List | | Recommended Text | - Philip B. Meggs,Alston W. Purvis 2011, Meggs' History of Graphic Design, John Wiley & Sons [ISBN: 9780470168738]
- John McWade 2003, Before & After Page Design, Peachpit Press [ISBN: 020179537X]
- Timothy Samara 2006, Typography Workbook, Rockport Publishers [ISBN: 9781592533015]
- Wally Olins, Corporate Identity [ISBN: 9780875843681]
|
|---|
| Reference Book Resources | - Kimberly Elam 2004, Grid Systems, Princeton Architectural Press [ISBN: 1568984650]
- Robin Landa 2005, Designing Brand Experience: Creating Powerful Integrated Brand Solutions, Cengage Learning [ISBN: 9781401848873]
- Alina Wheeler 2012, Designing Brand Identity, John Wiley & Sons [ISBN: 9781118099209]
|
|---|
|
|---|
| Article/Paper List | This Course does not have any article/paper resources |
|---|
| Other References | This Course does not have any other resources |
|---|
|
